SICAteca 6: Consumo Autoral (Gerações) 📒
SICAteca 6: Consumo Autoral (Gerações)
Continuando com a série "Estetização do Mundo", Francesco Morace apresenta os núcleos geracionais no consumo hoje.
O autor aprofunda as gerações já conhecidas, como baby boomers, X, Y, Z, etc... e analisa os seu hábitos de consumo.
Ele mapeia em 12 grupos:
- 'Lively Kids' (4 a 8 anos)
- 'Posh Tweens' (8 a12 anos)
- 'Expo Teens' (13 a 18)
- 'Linker People' (18 a 30)
- 'Unique Sons' (25 a 35),
- 'Sense Girls' (25 a 40)
- 'Mind Builders' (25 a 50)
- 'Singular Women' (35 a 50)
- 'Premium Seekers' (45 a 60 anos)
- 'Normal Breakers' (45 a 60)
- 'Family Activist' (60 ou mais)
- 'Pleasure Growers' (60 ou mais)
Bibliografia:
Consumo Autoral | Francesco Morace
https://amzn.to/34cUa75
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