Premium Only Content
Detectives are Not Always Right - Lux Radio Theatre South Africa
Lux Radio Theatre, sometimes spelled Lux Radio Theater, a classic radio anthology series, was broadcast on the NBC Blue Network (1934–35) (owned by the National Broadcasting Company, later predecessor of American Broadcasting Company [ABC] in 1943–1945); CBS Radio network (Columbia Broadcasting System) (1935–54), and NBC Radio (1954–55). Initially, the series adapted Broadway plays during its first two seasons before it began adapting films. These hour-long radio programs were performed live before studio audiences. The series became the most popular dramatic anthology series on radio, broadcast for more than 20 years and continued on television as the Lux Video Theatre through most of the 1950s. The primary sponsor of the show was Unilever through its Lux Soap brand.
Broadcasting from New York, the series premiered at 2:30 pm, October 14, 1934, on the NBC Blue Network with a production of Seventh Heaven starring Miriam Hopkins and John Boles in a full-hour adaptation of the 1922–24 Broadway production by Austin Strong. The host was the show's fictional producer, Douglass Garrick (portrayed by John Anthony). Doris Dagmar played another fictional character, Peggy Winthrop, who delivered the Lux commercials. Each show featured a scripted session with Garrick talking to the lead actors. Anthony appeared as Garrick from the premiere 1934 episode until June 30, 1935. Garrick was portrayed by Albert Hayes from July 29, 1935, to May 25, 1936, when the show moved to the West Coast.
Famed studio executive and film producer and director Cecil B. DeMille took over as the host on June 1, 1936, continuing until January 22, 1945. That initial episode with DeMille featured stars Marlene Dietrich and Clark Gable in The Legionnaire and the Lady. On several occasions, usually when he was out of town, he was temporarily replaced by various celebrities, including Leslie Howard and Edward Arnold.
Lux Radio Theatre strove to feature as many of the original stars of the original stage and film productions as possible, usually paying them $5,000 an appearance. In 1936, when sponsor manufacturer Lever Brothers (who made Lux brand soap and detergent) moved the show from New York City to Hollywood, the program began to emphasize adaptations of films rather than plays. The first Lux film adaptation was The Legionnaire and the Lady, with Marlene Dietrich and Clark Gable, based on the film Morocco. That was followed by a Lux adaptation of The Thin Man, featuring the movie's actual stars, Myrna Loy and William Powell.
-
18:12:15
Chesterton Radio
2 years ago $4.02 earnedElfland Radio - Mystery Drama Adventure All-Day Live Stream
46K5 -
13:26
Cash Jordan
16 hours ago“PORTLAND MOB” Storms ICE HQ… ‘COMBAT’ Troops Respond With EXTREME FORCE
14.2K34 -
16:00
Demons Row
13 hours ago $6.57 earnedBIKERS OF FLORIDA 💀🏍️ Outlaws, Warlocks, Mongols & the Wild South
12.5K8 -
22:01
Jasmin Laine
17 hours agoTrump’s BRUTAL WARNING Leaves Canada Speechless—America STUNNED
12.9K47 -
11:42
China Uncensored
18 hours agoThe Chinese Military Turns Its Gun on Xi Jinping
13.4K23 -
2:36
The Official Steve Harvey
17 hours ago $2.60 earnedThis Is Bigger Than Comedy — It’s About Saving Young Men
11.1K3 -
8:09
Hollywood Exposed
20 hours agoMatthew McConaughey EXPOSES The Real Reason He Left Hollywood
12.7K11 -
29:38
Stephan Livera
2 days ago $6.59 earnedDay 2 - Stephan Livera hosts Plan B Podcast in Lugano
15.7K2 -
1:01:47
vivafrei
19 hours agoLive from Lugano Plan B in Switzerland w/ Efrat Fenigson and Prince Filip Karađorđević!
61.2K7 -
46:40
Bitcoin Infinity Media
2 days ago $9.25 earnedBitcoin Infinity Academy at Plan B Forum 2025
33.2K2