Big Data Use Cases In Media & Entertainment Industries
2 years ago
6
The media industry is hardly an exception to how big data is changing entire industries. Media businesses used to base their educated predictions about what kind of content viewers wanted on traditional data. They currently have mountains of detailed information about what consumers are doing, looking for, consuming, tweeting, liking, and sharing. With this knowledge, media firms are better equipped to understand consumer behavior and produce more relevant content and improved customer experiences.
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