Dawn Dickson, PopCom founder raised Millions with Crowdfunding and runs Flat Out Heels

Dawn Dickson is a serial entrepreneur that has launched four successful cash flow positive companies since 2002. Most recently, she splits her time between Flat Out of Heels (rollable flats for women to get relief from painful heels) and PopCom (a software solution to make vending machines more intelligent).

Dawn has an expertise in raising traditional and non-traditional business capital. In 2019, Dawn became the first female CEO globally to raise over $1 million using equity crowdfunding. This style of fundraising was made available by the JOBS Act, which was signed into law in 2012.

In this conversation, Dawn and Aaron get into a deep discussion of the stairstep approach to entrepreneurship. By starting as a consultant, graduating to a product business, and then moving on to software, Dawn has been able to build upon the knowledge, reputation, and capital she earned in each business.

____

0:00 - Interview with Dawn Dickson
1:29 - What is PopCom?
8:23 - Becoming a Marketing Expert by Accident
17:41 - How to Build Your Community
21:08 - How to build Wealth

Interested in PopCom? Message me to go even deeper at https://my.community.com/aaronwatson

📱Text Me
412-278-7680

Attend our One Day Summit
https://www.goingdeepsummit.com/

Work with Piper Creative at
https://pipercreative.co/
Sign up for our weekly newsletter
https://www.goingdeepsummit.com/expand-your-mind

Edited by Aaron Thompson
https://www.linkedin.com/in/aaron-thompson-78961b133/

We'd love to meet with you. We are looking for creative talent in Pittsburgh to join our growing team. Our DMs are open.

Follow Piper Creative
https://www.linkedin.com/company/24999468/
https://twitter.com/PiperCreativeP
https://www.instagram.com/piper_creative/

___
🕺Aaron Watson, Chief Executive Officer of Piper Creative

https://www.linkedin.com/in/aaronbwatson/
https://twitter.com/AaronWatson59
https://www.instagram.com/aaronwatson59/

Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

https://www.linkedin.com/in/hannah-phillips-52bb87a3/
https://twitter.com/hannahpmedia
https://www.instagram.com/hpmedia/

Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.