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Revlon shares turn positive despite bankruptcy filing
Revlon (NYSE:REV) stock continues to defy logic, trending into the green despite a delisting coming imminently.

In premarket hours on Thursday, Revlon officially filed for Chapter 11 bankruptcy, confirming suspicions held over the past week. Shortly afterward, the NYSE Regulation indicated its decision to delist the stock in the coming months.

However, shares somehow did not dip on this news.

Instead, shares of the insolvent cosmetics retailer bounced strongly off the opening low of $1.25 to reach an intraday high of $2.46. At the high, the stock trended toward an over 5% gain from Thursday’s close.

Revlon, Inc., together with its subsidiaries, develops, manufactures, markets, distributes, and sells beauty and personal care products worldwide. The company's Relvon segment offers color cosmetics and beauty tools under the Revlon brand; and hair color under the Revlon ColorSilk and Revlon Professional brands. Its Elizabeth Arden segment markets, distributes, and sells skin care products under the Elizabeth Arden Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference, and Skin Illuminating brands; and fragrances under the Elizabeth Arden White Tea, Elizabeth Arden Red Door, Elizabeth Arden 5th Avenue, and Elizabeth Arden Green Tea brands. The company’s Portfolio segment offers color cosmetics under the Almay and SinfulColors brands; men’s grooming products under the American Crew brand; nail polishes, gel nail color, and nail enhancements under the CND brand; nail care products under the Cutex brand; anti-perspirant deodorants under the Mitchum brand; hair care products under the Creme of Nature; and hair color line under the Llongueras brand. Its Fragrances segment develops, markets, and distributes owned and licensed fragrances, as well as distributes prestige fragrance brands owned by third parties. This segment offers its products under the Juicy Couture, John Varvatos, AllSaints, Britney Spears, Elizabeth Taylor, Christina Aguilera, Jennifer Aniston, Mariah Carey, Curve, Giorgio Beverly Hills, Ed Hardy, Charlie, Lucky Brand, Alfred Sung, Halston, Geoffrey Beene, and White Diamonds brands. It sells its products through sales force, sales representatives, independent distributors, mass and prestige retail, e-commerce sites, department stores, and specialty cosmetics stores, as well as licenses its Revlon and other trademarks to the manufacturers of complementary beauty-related products and accessories. Revlon, Inc. was founded in 1932 and is based in New York, New York. On June 15, 2022, Revlon, Inc., along with its affiliates, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the Southern District of New York.

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