BREAKING NEWS: Joel Dumaresq CFO TAAT GLOBAL ALTERNATIVES (CSE: TAAT) (OTCQX: TOBAF)

BREAKING NEWS: Joel Dumaresq CFO TAAT GLOBAL ALTERNATIVES (CSE: TAAT) (OTCQX: TOBAF) #taat #taatglobalalternatives #richtvliveShow more

RICH TV LIVE INTERVIEW WITH JOEL DUMARESQ
chief financial officer
Over 30 years of experience in finance and investment banking, as well as significant management experience in the natural resources sector.

TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce the appointment of Michael Saxon, a 20-year global veteran of the tobacco industry, as the Company’s Chief Executive Officer (“CEO”) and member of its Board of Directors. Mr. Saxon has been on the TAAT Advisory Board since late 2020 (as announced in a press release dated October 1, 2020 ). With considerable experience in attaining profitable market penetration for tobacco products in the United States and several international markets, Mr. Saxon is expected to be instrumental to the Company’s ability to scale the footprint of TAAT at a global level. Former CEO Setti Coscarella will remain available to the Company as an Advisor.

Michael Saxon is an accomplished consumer products executive with over 25 years of experience growing Fortune 100 businesses in the United States, Europe, and Asia, having successfully influenced government policy and led business units with full P&L responsibility from USD $100 million to USD $3 billion while operating in different regulatory systems. His career reflects a demonstrated history of setting record income and market share results in a wide range of market conditions and succeeding in various go-to-market models, including wholesale, distributor, and DSD. He brings a strong, innovative mindset from his experience creating new products and brands and having been the catalyst for successful large-scale transformation initiatives to drive organic growth and executing M&A transactions to enter new markets. Mr. Saxon served in various positions for over 20 years with Altria Group and Philip Morris International (PMI). Most recently, he helped create Trolley Ventures , a Richmond, VA venture capital firm investing in early-stage start-ups.
Mr. Saxon, who is now Chief Executive Officer of TAAT, served in various positions for over 20 years with Altria and PMI including heading Altria’s Corporate Venture Fund and leading PMI’s business activities as General Manager for Norway and Denmark. He has led business units with full profit and loss (P&L) responsibility ranging from USD $100 million to USD $3 billion while consistently delivering record business results.
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“I’m excited to be joining the TAAT team,” said Michael Saxon. “This is an exhilarating time in our industry, and TAAT is positioned to be a disruptor. With about eighteen months of actual market and consumer feedback, I believe TAAT is in an ideal position to accelerate its commercialization efforts. This will include focusing our efforts on the large and profitable USA market, while our product development team leverages their capabilities to develop other Beyond Tobacco products that can further disrupt the USA and other international markets. There is a tremendous market opportunity for the company, and I am eager to launch new initiatives to accelerate adult consumer adoption of TAAT.”

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