Manual Bidding Cost Control Not Spending Budget (Facebook Ads)

Manual Bidding Cost Control Not Spending Budget (Facebook Ads)

I'm always getting asked why my students manual bidding strategy or cost control strategy never ends up spending budget.

This is a common issue with manual bidding and cost control.
Today we break it down and take a closer look at this issue, and I explain the theory and reasons behind why Facebook isn't using your ad budget for manual bidding and cost control for your ads.