Thrasio, the Profitable Unicorn that's Less than 3 Years Old w/ Casey Gauss

Casey Gauss is the VP of Amazon SEO at Thrasio. Thrasio is one of the most interesting companies I’ve come across in years.

Thrasio was founded in 2018. It has gone on to raise $520.5 million and be valued at over $1 billion. The companies has acquired more than 70 businesses that sell products on Amazon.

By bundling the companies together, they aim to build the CPG powerhouse (think Unilever or Procter & Gamble) of the digital age. Casey leads the team’s efforts in optimizing Thrasio’s 6,000+ product pages on Amazon to ensure that they rank high.

This translates into lots of sales. Thrasio is profitable 🤯🤯🤯

In this conversation, Casey and Aaron discuss the Thrasio business model, how they acquire companies in less than 45 days, and the philosophy behind selling online.

0:00 - Interview with Casey Gauss
1:30 - Intro to Thras.io
6:36 - Opportunity on Amazon
10:52 - SEO on Amazon
19:51 Gaining Prime Badge as 3rd Party Seller

Interested in Thrasio? Message me to go even deeper at https://my.community.com/aaronwatson