UK cafe launches 99p breakfast to help struggling customers with rising cost of living

Generous cafe owners have slashed the price of a hearty breakfast to just 99p in a bid to help customers struggling with the cost of living crisis.

Hard-up diners at Tastee Cafe in Sheffield, South Yorks., have this week been able to tuck into sausage, bacon, egg and beans for less than a third of its usual price of £3.50.

Co-owner Nadine Grant said the budget breakfast was possible due to a deal with the cafe's meat suppliers.

Nadine said the cafe, which provided free packed lunches to local families during the pandemic, was also being hit by spiralling energy and food costs.

But she said she was determined to do everything she could to help after hearing of customers’ struggles with the cost of living.

She said: "We decided between us to put it on the menu to see if it would help.

"We noticed people aren’t spending like they normally do. You can tell everyone’s feeing the pinch.

"We hope it helps the local community, especially the kids and parents – a lot of kids are going to school in the morning hungry these days.

"It'll be nice for parents to be able to give them a nice hot meal."

Nadine, a mum-of-five, said the cafe sold six of the 99p meals on its first day on Monday and the deal will run all week.

She added: "We know everyone’s bills have gone up.

“The economy is really bad at the moment; energy prices have gone up, fuel has gone up. It’s just nice to help out.”