Icons - 7 Things You Need to Know to Attract Brand-Obsessed Followers! - Primal Branding - Hanlon

7-Steps to Create Brand-Obsessed Followers for YOUR BRAND!

Learn the core concepts of Patrick Hanlon's Primal Branding method!

To read Patrick Hanlon's book, click here: https://amzn.to/3y6eIgN

Patrick Hanlon conceptualized the idea of Primal Codes that are hardwired into the human mind. When these codes are activated, they inspire the individual to be attracted to and obsessed with your brand, company, or product. In order to "create zealots for your brand" you must see to it that these codes are activated and complement each other throughout your brand's identity (Hanlon).

According to Hanlon, the Primal Codes are:
1. Creation Story
2. Creed
3. Icons
4. Rituals
5. Sacred Words
6. Pagans / Nonbelievers
7. Compelling Leader

With these 7 Primal Codes activated, you will create brand-obsessed fans, followers, subscribers, customers, and clients!

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