The UFC and VeChain Have Established a $100 Million Marketing Partnership!

The UFC has launched a marketing relationship with VeChain. The organization will make its MMA debut at UFC 275: Teixeira vs. Prochazka, which takes place on Saturday in Singapore. It joins the ranks of blockchain startups that do business with the UFC, including Crypto.com, Socios, and Dapper Labs. "We could not be happier to welcome VeChain as an Official Marketing Partner of UFC," said Paul Asencio, senior vice president of global partnerships at the UFC, in a statement announcing the collaboration.