What I Learned at My Son's Young Entrepreneurs Market

Are you a freelancer wanting to grow your business? This week, my son went to an Entrepreneurs Market where he had the opportunity to sell a product that he created. There were a lot of booths set up, but he had one key advantage that put him above the others. What was it? He niched down. While many of the other booths suffered from a confusing array of many products, my son's stood out. The focus of his niche, and the clear messaging helped him sell over 75% of his inventory - even though it was the most expensive product there!

Today, I'm walking you through the strategy that we used to help him successfully position his product, and the keys that you can use to niche down in your own business.

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