MSNBC’s Ratings Flopped In May

MSNBC finished May with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since November 1999, and its lowest-rated month among the demo in primetime since May 2004, as Rachel Maddow’s reduced schedule continues to harm the network.

“Record-low ratings going back to 1999 is almost always a bad sign seeing as how they were then a fledgling network and far less ubiquitous in our body-politic,”