Video 7 - How Do I Convert More Leads Into Customers

https://www.IMJusticeMarketing.com ... (321) 622-5756 ... Dave Smith ...
Unlock the tremendous potential that lies within your business ...

For any Business Owner to become successful today, they must provide their prospects with an experience focused on seven very basic fundamentals. Fail to do this and they will never build the business of their dreams.

Let’s quickly review these fundamentals. You will want to commit these to memory for the rest of your life as a Business Owner. They’re based on fundamental human nature, and will always be applicable when it comes to Marketing.

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FUNDAMENTAL #1 – EVERYONE WANTS THE “BEST DEAL.”
Your prospects, no matter who they are or what it is they’re buying, always want the best deal. That doesn’t mean the lowest price; it means the most value for the price they pay. They will gladly pay twice the price, as long as they perceive they’re receiving four times the value when they compare it to the price.

FUNDAMENTAL #2 – ALWAYS MARKET TO THE NEGATIVE.
Never forget that the vast majority of human beings will do anything to avoid pain, but very little to gain pleasure. Show them the solution to these so-called “hot button” issues, and they will buy from you forever.

FUNDAMENTAL #3 – PROSPECTS BUY BASED ON EMOTION.
This one is really important to remember. Human beings make buying decisions based mostly on emotion. They only use logic to justify their purchase. This ties in directly with Marketing to the negative. Prospects either want out of pain or they want to avoid pain, and that resonates with them emotionally.

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FUNDAMENTAL #4 – MAKE YOUR BUSINESS “UNIQUE.”
One of the biggest problems Business Owners face when trying to make that emotional connection is that different prospects have different hot buttons. That’s why it’s critical that you separate your business from your competition. You must find a way to stand out from the crowd.

FUNDAMENTAL #5 – CREATE “EXTRAORDINARY VALUE.”
Would I shock you if I told you that your prospects could care less about price? They shop price because they’re forced to. What prospects really want is the best “value” for the price they pay

FUNDAMENTAL #6 – BE ABLE TO COMMUNICATE YOUR UNIQUENESS AND EXTRAORDINARY VALUE.
You must create a highly targeted, laser-focused message aimed specifically at the prospects in your niche market so you can tell them you have exactly what they want. We refer to this message as your “elevator pitch.”

FUNDAMENTAL #7 – PROSPECTS BUY WHAT THEY WANT, NOT WHAT THEY NEED.
Prospects may or may not buy what they “need”, but they always buy what they “want.” Where needs are based on logic, “wants” are based on emotion.

If you can create Marketing messages that hit these major fundamentals, you will absolutely dominate your competition.

IMJustice Marketing ... Dave Smith
Melbourne, Brevard County, Florida 32940
(321) 622-5756
Dave@IMJusticeMarketing.com
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https://www.IMJusticeMarketing.com ... (321) 622-5756 ... Dave Smith ...
Unlock the tremendous potential that lies within your business ...