Video 6 - How Can I Market or Advertise Better

https://www.IMJusticeMarketing.com ... (321) 622-5756 ... Dave Smith ...
Unlock the tremendous potential that lies within your business ...

The strength of your Marketing message lies in its ability to speak to the specific wants and desires of your target market, and tap into their emotional reactions, or hot buttons. When you push those hot buttons, you motivate your audience to act. The more people you can motivate to act, the more leads you will have in store and on the other end of the phone line.

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A Marketing message is simply a statement or phrase that you use to communicate information about your business to others. A strong Marketing message will do four things:

... Speak to the reader's needs, wants or problems (hot buttons)
... Offer a solution, advantage, or benefit
... Describe a point of difference
... Motivate the reader to act

The key here is to motivate your target audience to do something after they read or hear the message. It needs to be strong enough to entice the audience to ask for more information, visit the website, pick up the phone or walk in the store.

You will put your Marketing message on every piece of Marketing material your business uses for Lead Generation, so it must be powerful and consistent and speak to the group of people that you have identified as your ideal customers.

Strengthening your Marketing message has the potential to dramatically increase your Lead Generation before you even change your existing strategies.

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1 ... Use all the information you gathered about your target market to figure out what your customer's hot buttons are.
2 ... Describe the value or benefit that your product or service offers your customers.
3 ... Think about the outcome of the value or solution that you provide.
4 ... What is your company's point of difference? What makes you stand out from the competition?
5 ... What is the perception you would like others to have about your business?
6 ... Based on the notes you wrote in response to the above questions, summarize the information into a paragraph of 4 to 5 sentences.
7 ... Using descriptive language, synthesize your paragraph into a single sentence of 15 words or less. This sentence will become your unique Marketing message!

Improve upon your Marketing "message", improve your Marketing & Advertising ...

IMJustice Marketing ... Dave Smith
Melbourne, Brevard County, Florida 32940
(321) 622-5756
[email protected]
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https://IMJusticeMarketing.com/blog … BLOG

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