Prada Has Joined the Top Luxury Brands on Web3 Using Ethereum NFTs!

With its latest collaboration with Cassius Hirst, son of artist Damien Hirst, Prada is releasing 100 NFTs. With each actual purchase of Prada's Timecapsule unisex button-down shirts, the tokens will be airdropped. They will include a number connected with each drop as well as the drop's serial number. The Aura Consortium, created by LVMH, Prada, and Cartier, is a non-profit that provides blockchain-as-a-service goods. Prada's recent entry into NFTs reveals that the brand's primary focus remains on actual things, with NFTs serving as an added benefit. While some may still regard NFTs as a novelty, premium firms might greatly profit from blockchain-based product certification.