nOb Control - 3 Favorite uses in Ableton Live (or any DAW) - MIDI Controller that is not MIDI at all

My favorite MIDI controller that is not a MIDI controller at all!
Here is some of the less conventional ways that I use this massive knob every day in Ableton (but can be used in ANY software or DAW)

https://www.nobcontrol.com/

Here is the nOb YouTube channel for more videos of it in action:
https://www.youtube.com/channel/UCkdk10DLRuhSQmey-htaXMg