Shark Tank & Men’s Cosmetics w/ Jon Shanahan (Stryx)

Jon Shanahan is the cofounder and Chief Marketing Officer for Stryx, a cosmetics and skincare company focused on serving men.

Jon has helped the company earn over 120 million organic views on TikTok, scale to millions in revenue, and launch in major retailers including Target, Nordstrom, and CVS.

Prior to founding the company, Jon built a brand and YouTube channel called The Kavalier focused on men’s fashion where he reviews menswear and helps his viewers look great.

In this episode, Jon and Aaron discuss the vision of Stryx, how he’s blended skills to market & sell, and how he pitched on Shark Tank.

Timestamps:
00:00 intro
1:35 Early years
1:52 What Stryx all about
2:19 How tiktok helped scaled my business
05:03 My youtube journey as content creator.
05:46 Steve Jobs: Connecting the Dots theory
08:05 Market for men's cosmetics, How it started.
10:03 Breaking the stigma of men's cosmetics through social media.
11:03 Company history. Initial product & how product evolve.
13:35 Beauty Industry trend
17:07 The right way to build a product that appeals to man.
19:20 What makes your customer buy your product.
21:14 Why physical stores are still essential for retail.
23:02 CBS and Brand positioning
26:42 Shark Tank
31:31 How Shark Tank affect your business
39:33 Personal Challenge