The Key to YouTube Success: Clickthrough Rate

In this video we tell you everything we know about getting views on your YouTube videos. It starts with click-through rate and good thumbnail design.

Please comment with any questions you have!

Chapters:
0:00 - What the biggest YouTubers have in Common​
0:22 - What is Click Through Rate?
1:37 - Why Thumbnails are so important
2:34 - Thumbnails should be like Movie Posters
3:54 - How to design an eye-catching thumbnail

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Edited by Aaron Thompson

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🕺Aaron Watson, Chief Executive Officer of Piper Creative

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Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

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Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.