US Business Culture: Awesome, Amazing!

A Danish manager once told me he’d go through all his US marketing materials and take out the exclamation marks. They sound like shouting, he said.

But Americans love exclamation points. For them, it means enthusiasm and excitement.

This is also why they love words like Awesome! Fantastic! Wonderful!

Danes often find these words hard to use, because they don’t like hyperbole, but in a US context if you say something is...OK...people will assume that you don’t really like it.

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Kay Xander Mellish is the author of "Working with Americans: Tips for Danes" and "Working with Danes: Tips for Americans," available on books.howtoliveindenmark.com or on Amazon, Google Books, Apple Books, Saxo Books, and Barnes and Noble Nook.

You can also check out the audiobooks on Amazon Audible, Mofibo/Storytell, Nextory, and BookBeat.

Book Kay for an in-person or virtual event at events.howtoliveindenmark.com.

Learn more at Amerikansk.dk.