247 Do They Want Information or Affirmation?
3 years ago
1
At the end of the sales conversation when the prospect is ready to commit, they don't need any more information. They need affirmation. They want to be reassured that they're making a good decision. So don't tell them more about your product, tell them they're going to get the results they're looking for and they're going to be glad they moved forward.
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