Why You Should Be Vertically Scaling Your Facebook Ads

Why You Should Be Vertically Scaling Your Facebook Ads

Vertically Scaling your top-performing ad sets is a great way of controlling how Facebook uses your budget, collects data for your adsets and even optimizes the ads for you.

It's also a great way of keeping your Facebook Ads Manager neat and tidy, as the duplication method can create a clunky mess that can become unmanageable.

In today's video, I explain to a student why simply doubling your budget (also know as vertically scaling) is so powerful, and why it's the simplest method to scaling our your Facebook Ads.