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The Production of VOLKSWAGEN TAOS at Pacheco's Plant in Argentine
The Volkswagen Argentina Group celebrates the start of production of Taos, the first SUV that the brand produces in the country, at its Pacheco Industrial Center. The SMATA Secretary General, Ricardo Pignanelli, and the Governor of the Province of Buenos Aires, Axel Kicillof, participated in the event virtually. On the part of the manufacturer, virtually also participated: Pablo Di Si, president and CEO of Volkswagen Latin America and Thomas Owsianski, president and CEO of the Volkswagen Argentina Group, along with Celso Placeres, Manufacturing Director of the Industrial Center of Pacheco.
"Seeing this project accomplished, which counted many years of negotiations and development, is a very great source of pride for the entire Volkswagen. Today we not only add a new product to the national production line, but we demonstrate that our plants face the required global challenges. This is the result of the effort and commitment of all our employees together with the workers' representatives and the Government ", says Pablo Di Si.
The Volkswagen Taos is a new model - after 10 years - leaving the production line at the factory in Pacheco, adding to the successful Amarok pickup truck that is produced there.
"For the Volkswagen Argentina Group, it is a great joy to start the production of Taos, an SUV manufactured in Argentina, which contributes to the generation of the national automotive industry. This new milestone confirms the matrix's confidence in Argentina and its vision that we are a strategic player for business development in the region, "said Thomas Owsianski.
The Taos is the first SUV that the brand produces in Argentina and will be exported to the entire region. This model counted on an investment of US $ 650 million for the Industrial Center of Pacheco, with the objective of modernizing the technology and infrastructure of its production plants, the implementation of the new global platform MQB A and a new paint factory with technology exclusive water-based in the country that allows significant water and energy savings, in addition to its low levels of particulate emissions (700 times below what the law requires). With the Taos, Volkswagen will complete a series of new models such as Nivus, T-Cross, Tiguan and Touareg, in Latin America under the strategy "Offensive SUV". With this new modular strategy, the company guarantees the sustainability of the business in the country, being able to incorporate more models to local manufacture in the future.
This investment is in line with the Volkswagen Group's strategy, which has as one of its main objectives to increase the offer of the Group's SUV in the world, together with a process of regionalization of the Volkswagen brand, which aims to be closer to its customers in different markets. each day.
With this important milestone, the company is very close to completing the investment plan announced by the Group of more than almost US $ 1 billion for the modernization of its two Industrial Centers in Argentina and the renewal of its products, with a clear focus on exports. Thanks to this, a technological leap was achieved not only at the product level, but also in the production processes of the Volkswagen Argentina Group's factories for the coming years.
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#Volkswagen #Taos #VolkswagenTaos
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