Harari: You Need Not a Vast Army to Subdue the Population When You Control the Data

"[If extensive data is] accumulated by a few corporations or governments, the result will be really the end of democracy and the free market, and the creation of new kinds of totalitarian regimes, or total surveillance regimes, in which somebody knows you better [than you know yourself] and can therefore manipulate you and can therefore predict everything you're going to do."