Baby Formula Shortage Becomes Crisis, 40% Of Top Products Missing Baby Formula Shortage To Intensify

Baby Formula Shortage Becomes Crisis, 40% Of Top Products Missing Baby Formula Shortage To Intensify
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At retail locations across the United States, about 40 percent of the top-selling infant formula products were not in stock for the week ending April 24, said Datasembly. The company said that it tracked baby formula stock at more than 11,000 stores nationwide.
“This is a shocking number that you don’t see for other categories,” Ben Reich, CEO of Datasembly said.

“We’ve been tracking it over time and it’s going up dramatically. We see this category is being affected by economic conditions more dramatically than others,” Reich added.

Previously, drugstore chains like Walgreens and CVS have announced they would limit how many baby formula products each shopper can purchase at a given time.

In a statement, Reich cited inflation, product recalls, and supply chain shortages as why there is “an unprecedented amount of volatility for baby formula.” And he believes that the shortages will continue in the near future.

“We expect to continue to see the baby formula category being dramatically affected by these conditions,” Reich said.

“Baby formula stock, which has been one of the more affected categories so far in 2022, and one that will continue to demonstrate higher than average out-of-stock levels.”