Successful Ethical Businesses use this... Triple Bottom Line = Permaculture Ethics, not just an idea

In this video we look at how Ethical Sustainable Businesses Practice Triple Bottom Line. This model is also at the heart of Permaculture. If you wish to be successful in business for the long run, making positive social change you need to focus on more than just profit!

Profit is one measure but equality you need to measure your Social and Environmental interactions and make sure you are having a positive yield in all three areas.

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Another Tip...
I would highly recommend having automation and assistance tools to support your Ethical Business to scale and help even more people. You have a valuable product or service that will change the lives of many so do not get bogged down in the idea and practice of hard work, work smarter! and help more, change more, do more of what actually makes a difference. As a freelancer, soloprenuer, entrepreneur, small business operator you need to maximize your ability to offer high value to your clients otherwise you will not be competitive against the larger players in your industry.

Digital marketing is the future and I do not just mean digital promotions, I mean using digital assets like Social Champ to increase your ability to preform. Social Champ is a social media scheduler and task management asset that will make is easier for you to connect and share your solutions across social media platforms. Check it out... https://links.practicallymarketing.com/socialchamp

Business automation helps us work smarter, get your free tool today at https://go.practicallymarketing.com/integrately

Tools that help you ask the right questions...
1. Funnelscripts - apart of the well-known Clickfunnels brand (They have a One Funnel Away Challenge, if you are digitalizing your business you might want to check out...https://go.practicallymarketing.com/onefunnelaway)
2. Automatic Scripts https://go.practicallymarketing.com/automaticscripts
3. CrawlQ.ai - This has a current lifetime deal on the Appsumo Store... https://go.practicallymarketing.com/appsumo

In this video we quickly looked at sites you can use to research your ideal customer and find out what makes them tick. The more you know, the more detailed you are, the BETTER!

What tools do you use to assist you in customer research?

Do you have an ideal client or business avatar? If not, why?

Some of the tools and services we use are...

We use Namecheap for our domain name register
https://go.practicallymarketing.com/namecheap

https://lynxshort.com/​ which has an amazing deal on at the moment on the appsumo store, listed as 'Branded Link Shortener'
https://go.practicallymarketing.com/appsumo

As well as we use…
*Laptop - Lenovo ThinkPad Laptop T470 Intel i5-6200U 2.4GHz, 500GB HDD,20GB RAM Win10 Pro (Webcam for recording)
https://go.practicallymarketing.com/LenovoThinkpadE14BusinessLaptop
*Microphone - PoP Voice Professional Lavalier Lapel Microphone Omnidirectional Condense
https://go.practicallymarketing.com/microphone
*Lights - house lights plus a flexible desk lamp
https://go.practicallymarketing.com/flexibledesklamp

If you purchase anything through our links you are not charged anything extra. The price is the same, the only difference is that we get rewards and bonuses if you happen to make a purchase on some of the links provided. So it is like a win-win :) we like win-wins!

Hope you enjoyed the video, like us know what you think in the comments or visit our site at practicallymarketing.com for more information and links so you can join our marketing community where we can all share and learn together. We want to help show you effective tools and processes, reviews and recommendations that support you in your marketing efforts (marketing in the broad sense of the word, involving all your business activities and processes) so you can grow your small business as a solopreneur or otherwise (any business really).

What should our next video be about?

PS if you sign up for a Groovefunnels Platinum (all in one digital marketing solutions platform eg websites, sales funnels, e-commerce stores, email marketing, blogs, memberships etc) account through this link https://go.practicallymarketing.com/groove
link we would like to give you a free Lynxshort account (an unlimited custom url re-director) just let us know once you have made your Groovefunnels purchase in our fb (facebook) community at https://go.practicallymarketing.com/fbcommunitygroup
and we will give you a url shorten, re-director account for free as a thank you!

pss this offer is limited we only have a certain number of accounts to give away in Lynxshort.

Thanks you for your time, happy growing!