The Psychology Of Transport - Rory Sutherland | Modern Wisdom Podcast 401

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...

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#psychology #consumerbehaviour #behaviouralscience

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00:00 Intro
00:21 Behavioural Psychology in Transport
12:33 The Electric Vehicle Revolution
21:47 Why You Should Install Heat Pumps
26:05 How Google Maps Could Improve
33:31 Rory’s Thoughts on Insulate Britain
43:43 The Genius of Comedy Writing
50:36 Rory’s Technology Revelations
56:20 Spirit of the Law Vs Letter of the Law
1:01:34 Coronavirus & Vaccine Communications
1:11:39 Turning a Bug into a Feature
1:16:41 Will our Population Exceed 10 Billion?
1:27:27 Where to Find Rory

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