Insights To Connecting & Selling WIth Your Consumers In 2022

Phillip Stutt and his team at Win Big Media have just released its State Of The Consumer 2022. This may be one of the most eye-opening reports to come out post-pandemic.

There is no way to cover all the robust consumer data from Main Street America in one short video. However, here are the highlights. I'll also provide a direct link where you can get a free download from Mr. Stutt and his team.

21% of American consumers believe life will never return to normal.

The three types of consumers:

The Overwhelmed Consumer
The Influenced Consumer
The Activist Consumer

The overwhelmed consumer are managing both careers and children, who may be in or out of daycare and school. They are overwhelmed and maxed out from the day-to-day challenges of balancing work life and kids.

The influenced consumer base buying decisions on social media ads and influencers across platforms from TikTok to Instagram. Interesting Facebook doesn't play into their decisions.

The activist consumers prioritize corporate responsibility and are willing to pay based on issues.

You can get your own free copy of the State Of The Consumer 2022 as well as many other data reports from WIn Big Media at: https://www.winbigmedia.com/covid

If you are serious about taking your Main Street Business to a whole new level, this report is a gamechanger for sure.
Troy Dooly is an inspirational visionary! He is an Ambassador for Trust-Driven Communications and Wisdom Journalism.

Dooly specializes in Trust-Driven Communication, Regulatory Affairs, and designing culture DNS to enhance the customer experience and increase shareholder value. He guides C-Suite teams and independent sales & marketing organizations to craft their valid message in the lives of the people they serve.

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