How I Turned my Podcast into a Business

One of the Piper Summer Apprentices asks Aaron questions about his strategy behind booking the podcast guests, asking compelling questions, and more.

Timestamps:
0:00 - Intro
0:20 - Who is the Right Guest
1:27 - How to Book Guests
1:55 - Are guests a part of the Piper Network
3:40 - What is your objective for making the show?
4:54 - Who is your audience?
5:57 - How long before a podcast is "good?"

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Edited by Aaron Thompson
https://www.linkedin.com/in/aaron-thompson-78961b133/

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🕺Aaron Watson, Chief Executive Officer of Piper Creative

https://www.linkedin.com/in/aaronbwatson/
https://twitter.com/AaronWatson59
https://www.instagram.com/aaronwatson59/

Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

https://www.linkedin.com/in/hannah-phillips-52bb87a3/
https://twitter.com/hannahpmedia
https://www.instagram.com/hpmedia/

Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.