When NOT to Write a Prospect Newsletter (and What You Must Know)

Do you want to increase ales but don't have the money to get started? Maybe you've heard of the concept of a prospect newsletter. Should you have one?

There are some reasons why marketers don’t do prospect newsletters. Today’s episode explore is why you might not want to do a prospect newsletter. Especially with so many marketing options.

How will you know if a prospect newsletter can help you? Should you do an email or print newsletter? Isn't a prospect newsletter out of date and old fashion?

A prospect newsletter goes out to unconverted leads or prospective customers. Whether using a Dream 100 club approach, or you’re compiling lists from your marketplace.

NOTE: The "Dream 100 Club" approach comes from Chet Holmes book "The Ultimate Sales Machine" available at https://amzn.to/3hrc1MJ It's a powerful way to farm club buyers rather than waste money cold calling.

A prospect newsletter works like a letter of introduction. It shares client successes, tips and ideas, and a little bit about who you are. A prospect newsletter is a lead generation piece.

For all kinds of businesses a prospect newsletter makes sense. Yet for many businesses it is the wrong place to start. Listen carefully to Justin Hitt discuss why you may NOT want a prospect newsletter.

Yet so many businesses have good reasons not to do a prospect newsletter. It harms their ability to grow, but the reasons show up all the same. What are some of the reasons you might not want to do a prospect newsletter?

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