Home Title Theft? You May Already Be a Victim ... of the Scary Ads | Seattle Real Estate Podcast

2 years ago
25

The fearsome message is echoed in ads featuring radio hosts Kim Komando and Dana Loesch, as well as presidential lawyer and former New York City Mayor Rudy Giuliani, who declares: “When your life is in chaos, your home is your safe haven. Imagine losing your home to some online scammer. In an instant your home is no longer yours. Is this even possible? Yes.”

Home Title Lock offers a “free title scan” and “comprehensive title report” – when you sign up for services at $14.99 a month.

But wait, there’s more: The “Check if You’re a Victim” button on its website leads to an order form with service subscription offers ranging up to $596 for four years, with various discounts.

Home Title Lock is just one of the companies aggressively pitching title fraud insurance. Like LifeLock – the identity theft protection company that has long been a mainstay advertiser on the Rush Limbaugh show – Home Title Lock markets to people worried about faceless cybercrimes. But although ads promoting various “title lock” services are common, home title theft rarely happens. What’s more, you can protect your home’s title without spending any money.

Join your host Sean Reynolds, owner of Summit Properties NW and Reynolds & Kline Appraisal as he takes a look at this developing topic.

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