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Spy Commerce:" How Spying in Mall+Getting it Home for a Haul makes a Difference on Social
Why should you consider a #haul on your next fashion, beauty or luxury purchase? "Shopping is fun, exhilarating and rewarding. The feeling of wearing something new is unmatched," says Plus-Size Model Kimberly E. Stone. Why not share this excitement with those social lovers of yours and watch your traffic and views go through the roof? "When I post on Instagram and tag the location, many of my views come from the actual location itself later-on, and I see how GEO-targeting plays a role. I find when I share my shopping experiences paired with my excitement when I get home, people really enjoy it."
When we say we need a little retail therapy, just about everyone can relate to the sheer joy that buying a little something for yourself brings. But does shopping really help us feel better? Research suggests there’s actually a lot of psychological and therapeutic value while shopping.
Plus-Size Model Kimberly E. Stone is a huge proponent of heading 'back to retailers to buy' for Black Friday deals and below she outlines why it is important to boost mood using the shopping method, which, in turn, will also improve the economy:
-Shopping restores a sense of control- Making shopping decisions can help reinforce a sense of personal control over our environment. It can also ease feelings of sadness.
-Visualization distracts us from anxiety- Shopping stimulates the senses. This type of visualization can create positive anticipation and can reduce anxiety.
-Dopamine is released even before a purchase is made- Anticipation of the possibility of a reward releases dopamine — the hormone neurotransmitter in your brain that makes you feel good.
-The psychological perks of saving up- Saving up for your reward gives you something to look forward to, which creates excitement and a release of dopamine over time.
She says, "I think we are all really curious: especially with ecommerce at play. Brands are always looking for engagement and brand evangelists to share their love for the products in-store. The emotional aspect of shopping boosts our mood and helps us really relate to what we are wearing on our bodies and face, and allows us to truly have the luxury experience with brands."
For press inquiries or to interview Kimberly, please contact Kat at [email protected] or call 3054905911 and visit the links below.
Recent features:
https://bellamag.co/6-bella-bosses-we-admire/
http://voyageatl.com/interview/hidden-gems-meet-kimberly-e-stone-of-poshglam-com/
https://fashionreverie.com/?p=31519
Read more about Kimberly’s speaking world here: Great Black Speakers.
Modeling port:
https://800casting.com/profile/129134#view=Photos&img=1591377300417
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