Abercrombie Documentary ‘White Hot’ Chronicles the Downfall

Abercrombie Documentary ‘White Hot’ Chronicles the Downfall.
Like many teens growing up in the Y2K era, Abercrombie & Fitch loomed large for Alison Klayman.
Although she wasn’t a customer of the mall brand, its cultural presence (boosted and immortalized by 1999 LFO song “Summer Girls”) was impossible to ignore.
“We all vaguely had some understanding that, oh yeah, Abercrombie is really white, or they only want hot people to work there,” says Klayman, who directed the documentary “White Hot” for Netflix.
“Even though we all kind of knew what it was at the time, it does feel shocking to see the story told and the harm that [Abercrombie] caused,” she adds.
“And people were praised for it.
They made money off of it.
They were successful.
They didn’t lose their jobs over it.
And we all lived in a world where people shopped at the store.”
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The filmmaker turned her lens toward Abercrombie in 2019, shortly after finishing her Steve Bannon documentary “The Brink.”

“Very much not a sexy or youthful world,” she says of her previous film.