The Rationing Begins! American Retailers Become Desperate From The Baby Formula Shortages

Infant formula is in short supply as US retailers begin rationing. A combination of COVID-19-related snarled supply chains and a major baby formula recall earlier this year exacerbated shortages.

At least 29% of the top-selling baby formula products were out of stock by mid-March, according to an analysis by Datasembly, which tracked baby formula stock at 11,000 retailers.

"This is a shocking number that you don't see for other categories," Ben Reich, CEO of Datasembly, told CBS News.