The Power of Customer Centric Communications

If you want more significant influence as a professional services provider or recognized expert, pay close attention. You're about to discover what influences buyers.

In today’s modern world, narcissism is rewarded with applied correctly. Do you have what it takes to focus on customers rather than yourself? Following social norms is a trap that keeps you from being influential to your target customer.

Focusing on yourself feels good but doesn't create results. If you’re a service provider or looking for new opportunities, then the only thing that works consistently is focusing on the needs and desires of your audience.

Prospective buyers only care about what's in it for them. Their favorite radio station is "WIIFM," "What's In It For Me?" It's becoming increasingly difficult to present this way because media drives the narcissistic, self-centered, focusing on self.

Influence culture even rewards attention while frowning on bankable success. Pay close attention to what is necessary to clearly communicate your value without mentioning you. Instead, extract buyers from a market because you increase trust and meaningful influence.

Don’t make the mistake of falling for what’s popular; that next shiny object could cost you more than your credibility. When you focus on the audience, you connect and create the action necessary to help buyers help you.

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