Why Do Some Businesses Last 300 Years or More?
In this short episode, we discuss three businesses that have lasted 300+ Years: a chocolate business, a brewery, and an insurance business. All these businesses have two aspects in common: simple companies and large profit margins.
Why have these businesses lasted hundreds of years? It is because they meet human needs. Insurance fulfills the human requirement for safety. The fear of your house burning down or your car crashing urges you to buy insurance. Beer is an essential need to relax or get away from life for a few sips. And chocolate is for a special occasion after a special meal. Well-made chocolate is exciting, enriching, and enjoyable. Also, these are all well-liked businesses. You don't argue with an insurance company, a brewery, or a chocolatier. These are all businesses that fulfill humans needs.
"""Evaluating a Business Requires Effort & Diligence, Buying a Business Requires Patience.""
--Red to Black Podcast
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