How to Start a Cannabis Business: Demographics & Target Market
With new markets entering the industry, brands constantly emerging and consolidating, it’s more important than ever to look at cannabis customer demographics.
We’ll explore the proportional sales contributions of customer demographic groups over time and compare these trends across the US and Canada.
By analyzing basket and category wallet share trends, we’ll gain a better understanding of how different customers shop and what types of products they tend to purchase.
Finally, we’ll use brand-level demographic analysis to better understand specific brand’s customer base.
Understanding nuances in consumer behavior are vital to building both a successful brand and retail operation in today’s industry. Don’t bring products to market without granular demographic data to inform product positioning and your overall go-to-market strategy. Retailers can’t miss opportunities to build more loyalty and grow specific segments of their customer base without knowing where they’re spending their wallet.
L1 - L8 "How to Start a Cannabis Business" Playlist:
https://youtube.com/playlist?list=PLlhqNE1AwWecYhBUy_cA253ntANkqKvlK
The #TalkingHedge...
https://youtu.be/55PysKNE0mU
#CannabisIndustry #CannabisData #CannabisAnalytics #CannabisSalesData
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14:19
The Talking Hedge
2 years agoHow to Start a Cannabis Business: Partnerships/ M&A/ exit strategy
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37:17
ThreeTripleP
3 years agoEmerging Business Opportunities in the Cannabis Industry | Panel Discussion
8 -
8:24
Franchise City Rumble
2 years agoCannabis Franchise Opportunities.
72 -
3:59
SalsCapital
1 year agoHow to Successfully Launch a Legal Cannabis Business
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2:00
KSHB
1 year agoCannabis industry expects to start selling recreational on Feb. 6; What to know when heading to dispensary
5 -
8:20
High At 9 News
9 months agoCannabis Industry Hurting Bad! But Why?
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4:57
High Chris
11 months ago#84 Pivoting in Wholesale Cannabis
3 -
3:12
KTNV
5 years agoBaby boomers becoming fastest-growing marijuana customer base
50 -
0:54
KGUN
10 months agoCannabis business booming
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4:26
Kana Leaf Cannabis
11 months agoCanadian Medical Cannabis Veteran and retail owner has concerns about the Medical Cannabis industry.
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