Steel City CEO Brandon Grbach.

Brandon Grbach is the CEO and co-founder of Steel City. Steel City is a family-owned boutique offering Pittsburgh-inspired, vintage tees, sweatshirts & accessories.

Grbach started designing t-shirts for his friend’s skate shop, but when the shop shut down, he continued on his own.

Now, he and his wife own a thriving business with over 20 employees, a distinct brand, and a habit of growing ~50% every year.

In this interview, Brandon and Aaron discuss how he has learned to drive towards simplicity for customers, opening a second location, and how the brand got big in Japan.

0:00 Introduction
0:51 Origins of Steel City
13:04 Simplicity takes the most courage
17:16 Got big in Japan
23:09 Steel City University
28:29 Working with Wife
30:17 Steel City Second Location
35:29 Personal Challenge