How is Fear Impacting Local Economies? [Los Angeles & San Diego Summer 2021]

Fear and Euphoria are two counter-opposing forces that will drive markets wild. Euphoria will drives markets ever higher and fear will drive markets into a hole.

Right now in Los Angeles a lot of different markets are driven by fear. Restaurants, Salons, Barber Shops and other small businesses are caught in the grips of fear as most customers choose to stay inside and curtail their in person spending as the pandemic starts ramping up its engine. This is having an impact on the revenue and sustainability of most small businesses. Some are barely making ends meet.

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