Monetizing your Data w/ Stephan Dodge and Ian Major - Bitcoin Magazine Podcast

Payments on the internet have always been a weakness. An entire Frankenstein mash up of surveillance, credit card payments, walled garden ecosystems emerged as the way for the internet and internet companies to monetize. Freemium and ad driven models became the way that users were monetized but if you get something for free you are the product and in 2021 this is turning into a problem. Stephan Dodge and Ian Major, the co-founders of BYOD, think bitcoin can fix this.

Host Christian Keroles sits down with these ambitious entrepreneurs to discuss how the emerging Bitcoin ecosystem and tech stack is enabling people to take the power back over their data and to even monetize it. BYOD is a solution built on top of Bitcoin and the Stack 2 blockchain to enable users to create advertising profiles and in a cryptographically secure and distributed manner host and sell access to their data. Dodge and Major believe that BYOD will create a better customer profile and a better experience for both advertisers and customers. Users will get paid out in Bitcoin and have more granular control than ever over how their data is used.

Beyond just the application that BYOD is pioneering, Stephan and Ian both are incredibly excited about how well the bitcoin ecosystem and tech stack are developing. A few years ago it would not have been possible for them to build a solution like BYOD using Bitcoin in a way they deemed sufficiently decentralized. Today there are several avenues where this was possible including Stacks.

Learn more about BYOD at BYOD.exchange

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Timestamps:

0:00 - 3:20 Intro
3:20 - 5:04 Stephan and Ian introduce themselves
5:04 - 9:21 What is wrong with the current internet stack?
9:21 - 13:51 How does bitcoin improve upon the internet stack?
13:51 - 15:48 Bitcoin is a catalyst for decentralized infrastructure
15:48 - 20:47 How BYOD fits into the bitcoin ecosystem
20:47 - 22:43 Bitcoin 2022
22:43 - 23:59 The Deep Dive
23:59 - 28:54 The UX of BYOD
28:54 - 32:51 The incentive to opt in to BYOD
32:51 - 34:25 BYOD's roadmap
34:25 - 37:25 Building on Stacks
37:25 - 39:47 How Stacks compares to other sidechains
39:47 - 40:42 How to follow Bitcoin Magazine's content
40:42 - 46:25 BYOD's method for data storage
46:25 - 49:07 How does leasing data work?
49:07 - 50:20 Bitcoin is enabling more control for internet users
50:20 - 53:03 Closing comments

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