Nike's Genius Marketing Strategy for 2020

Nike's Genius Marketing Strategy for 2020

Nike is the most popular sports apparel brand in the world.

Today we take a look at what makes Nike so popular, especially when it comes to their amazing marketing strategy.

Focusing on emotional marketing, they create stories for their ads. They don't push a product or force you to take a look at their latest shoes, they create a story with a famous sportsperson or influencer that grips you and gets you to buy their products.