The Rise of Coen Oil w/ Charles McIlvaine (Chairman & CEO)

Charles McIlvaine is the chairman & CEO of Coen Oil Company. Coen Oil Company is a regional
convenience store operator and petroleum distribution and energy field services company.
He manage the Coen Markets, Coen Energy, Coen Tire, and Coen Transport.

In this episode, Charles talks about how he rebranded Coen Oil. He also talks about how he grow and shape the business through acquisitions.

Time Stamps:
0:00 Intro
0:41 Successful Sibling Partnership
5:11 Seeing the business as a 95-year-old startup
5:32 Darwinian Development
5:58 Early years of Coen
7:32 Corporate Vision
11:18 Scaling the Business
17:01 People, Processes, and Technology
19:08 Early years
24:37 Know your audience
34:34 Market yourself
42:00 Digital Marketing
52:12 Charles Actionable Personal Challenge