jimcosmas

Media Sales Hounds Unleashed: The Insider's Guide to Radio Advertising. Hey there, warriors of the home service industry, Jim Cosmas here! Do you hear that? Those are the sounds of the media sales hounds on the loose! It's that time of the year again when radio salespeople are coming at us hard and fast. In this hard-hitting talk, I've decided to rip off the veil from those fancy radio sales pitches, so you don't get swindled by the term 'reach.' Reach is fine, but 'frequency' is where the real power lies. Want to know why? You've got to watch the video! I'm also diving deep into the type of messaging that works best on radio, the significance of the time of day, and the day of the week for your ads. Think prime time's the golden slot for your call to action? Think again, my friends! And yes, I address that burning question - what kind of radio to advertise on? Talk, music, politics? So gear up, hold on tight, and let's navigate the fierce jungle of radio advertising together. It's time we tamed those sales hounds and made them work for us! Let's roll! snowballinc.com

Hey folks, Jim Cosmas here, ready to shake up your conventional wisdom on lead generation within the home service industry. I'm debunking the aggressive Cloverleafing tactics you've known and showing you a fresh, respectful way to make your mark. This isn't about crowding mailboxes with business cards; it's about paving the way for an enriching customer experience that naturally generates leads. In this video, I'm detailing the subtle art of service-first Cloverleafing - a win-win game plan for you and your neighbors, promising not just potential leads, but also goodwill and trust. So gear up and join me in this journey of transforming from a direct salesperson to a value provider. Your key to next-level growth is just a click away. After all, it's not just selling, it's serving. Onwards and upwards, team! snowballinc.com

Shatter Stereotypes, Strengthen Trust: Mastering Public Perception in the Home Service Industry. Hey, home service business owners and managers! Jim Cosmas here, with a video you don't want to miss. I'm diving into breaking or solidifying public perception in the home service industry. Yeah, that's right – it's all about your reputation and the power you hold to change it. Our clients have preconceived notions about us regardless of your field, HVAC, plumbing, electrical, roofing, or garage door. It's our job to shatter those negative stereotypes and strengthen the trust they have in us. And guess what? It goes beyond just your service technicians and installers. Your marketing, phone etiquette, dispatching process, and all communication channels contribute to the perception game. You need to pay attention to every detail to break that negative cycle or solidify the positive one. Remember, it's all about breaking barriers and building trust. See you in the video! snowballinc.com

Unlock the True Power of Your CSR: Transforming Your Frontline into Customer-Winning Machines! Hey folks, it's Jim Cosmas here! In my latest video, I dive deep into the often underestimated role of your Customer Service Representatives (CSRs) and dispatchers in your home service company. Are they just answering calls, or are they a vital part of your success? I'm not here to sell you anything. I just want to share some invaluable insights on how your frontline staff can have a massive impact on your business's success. They're not just phone answerers; they're your first point of contact with customers, your service call sellers, and your public perception builders! Do you know what it takes to empower your CSRs? In my video, I talk about: 1. Recognizing the importance of their role in your organization 2. Training them to sell service calls and diagnostic fees 3. Collecting critical data to set your service and sales teams up for success 4. Understanding the impact they have on public perception and how to use it to your advantage So, if you want to transform your CSR team into a customer-winning powerhouse and boost your home service company's success, don't miss this video! Remember, your CSRs are more than just phone operators; they're the key to unlocking your company's full potential. Snowballinc.com

The Secret Sauce: Building Unbeatable Vendor Relationships I'm back with another hot take on what really matters in our industry. This time, I've got a video for you that digs deep into the heart of vendor relationships. Price tags aside, the real game-changer lies in the quality of the relationship and the service your vendor brings to the table. Ask yourself: do they have your back in a pinch? Are they consistently reliable and ready to support your growth? Don't get caught up in a sea of mediocre vendors that leave you drowning in inefficiency. Check out my video, where I share my experience and wisdom on fostering excellent vendor relationships and skyrocketing your business to the next level. Remember, a tight-knit group of vendors is worth more than a warehouse full of cheap parts. Watch now and discover the true power of a focused, high-value vendor network! snowballinc.com

Don't Let the Heat Melt Your Business: Keep Processes Tight and Thrive in the Busy Season Hey, HVAC contractors and home service professionals! It's Jim Cosmas here, and I've got a crucial message for you as things heat up. In my latest video, I talk about the dangerous trap that many of us fall into during the busy season: complacency. We all know Mother Nature is a better salesperson than any of us, but don't let that lull you into a false sense of security. When the heat turns up, it's easy to make sales, but it's also where companies tend to slip up and neglect their processes, service quality, and even employee relationships. Don't fall victim to this common pitfall! In my video, I'm sharing vital tips on staying solid through the busy season, including: Maintaining one-on-ones with managers, owners, field staff, and leadership teams Regularly checking your financials Ensuring your sales and service processes are rock solid Avoiding overbooking service technicians to maintain quality and customer relationships Don't wait until the shoulder season comes back around and you're left picking up the pieces. Learn from my experience and keep your processes tight during the busy season to ensure long-term success. Click on the video and let's stay solid together! snowballinc.com

Stop Igniting Your Profit$! The Burn Rate You're Ignoring Is Leaving Million$ On The Table! Hey fellow home service entrepreneurs, it's Jim Cosmas here! I've got an eye-opening video for you today about a different kind of burn rate that could be costing your business BIG TIME. I'm not talking about labor costs, but rather the impact of unclosed sales in the home service industries. You might think your sales are going well, but I want to show you how much money you're leaving on the table. Literally, millions of dollars are just left behind every year! Don't let your hard-earned money go up in smoke! Check out my video to understand this overlooked burn rate's true impact and how you can skyrocket your closing rate. This isn't a sales pitch – it's a wake-up call to get your closing game on point and save your profits from going up in flames. snowballinc.com

No BS: The Straight Scoop on Succeeding in Home Services as a Service Tech. Listen up, service techs – your feelings might get hurt but I’m not sugarcoating things. If you want to earn the big bucks and be the best of the best in the residential HVAC, plumbing, electrical, garage door, or roofing industries, you better keep your record squeaky clean. No excuses. Tighter economies reduce demand and reputable home service companies aren’t messing around. They're checking your background, driving record, and history, so you're in for a rough ride if you've got a sketchy past. Want to be the top dog? Here's the no-nonsense formula: clean record, spotless driving history, and a trouble-free background. Screw up, and you'll be stuck with the bottom feeders or stuck on a crew with zero autonomy. Don't settle for less. Stay out of trouble; you'll be a hot commodity in the home services industry regardless of economic conditions. Watch my latest video for the real deal on how to make it big in this game. snowballinc.com

Master Your Billable Hourly Rate: The Key to Thriving in the Home Service Industry! In the home service industry, it's crucial to have a solid understanding of your billable hourly rate. Don't rely on guesswork or mimic your competitors – develop a rate tailored to your organization's needs. In this video, I delve into the subject of calculating your billable hourly rate. I discuss two methods: a comprehensive break-even analysis and a time-saving hack that I'm always ready to share. And here's a little important tidbit: the billable hourly rate for service is different from the rate for replacements. I talk about billable efficiencies and their influence on your hourly rates. You'll learn how to calculate billable efficiency, why service has lower efficiencies compared to replacements, and how to use this information to make informed pricing decisions. Give the video a watch, and let me know your thoughts! #snowballindustries #hvac #plumbing #electrical #garagedoors #roofing #billablehourlyrate #homeservices

Character Trumps Technical Skills! We've been focusing so much on technical expertise when hiring technicians and installers, but here's the real deal: CHARACTER trumps everything! CHARACTER! Yeah, you heard it right. It's time to prioritize character over technical skills. Ask yourself: are they a good culture fit for your organization? Can they represent your brand the way you want them to? Will they gel with my clients? Can they show up every day, dressed the part, and ready to crush it? These are the questions that matter, because CHARACTER is what drives success in our industry! You can teach technical skills, but you can't teach character. So start looking at character FIRST, and watch your team reach new heights! Check out the video, and let's keep raising the bar for our industry! thinkelev8.com

Does Your Services Team Suck? Here's Why It's 100% Your Fault Are you frustrated with your team's performance? Do they constantly show up late and fail to meet expectations? Well, it's time to stop blaming them and take responsibility for your leadership. I recently came across a post from an owner of an HVAC company. He was frustrated with his team, particularly their inability to show up on time. Here's the harsh truth: if your team isn't performing, it's because you haven't set a level of accountability. As a leader, you set the precedent for what is acceptable. Your team follows your lead. If you haven't set clear non-negotiables and established a culture of accountability, then don't expect much from your team. It's time to get clear with your non-negotiables and establish clear parameters around what is permissible. Stop making excuses for your team's shortcomings and take ownership. Start by taking a hard look at your leadership and making the necessary changes.

Attention, all you hardworking heroes of the home services industry! We're talking HVAC, plumbing, electrical, garage door, roofing – you name it. You're in a unique position to elevate your game and stand out from the competition. The secret? Don't just deliver a product, a service, or a repair – deliver an EXPERIENCE. You might think you're just in the business of fixing things, but the truth is, you're in the retail game too. Sure, delivering the product and the service is expected – that's the bare minimum. But when you go above and beyond by delivering an unforgettable experience, you create a lasting impression that keeps your customers coming back for more. Think about it. When your customers rave about you in reviews, recommend you to their friends, or call you up for their next service, what do they remember? Is it the roofing tile? The contactor on the air conditioner? The fixture or the outlet on the wall? Heck, no! It's the EXPERIENCE you provided that's etched into their minds. So how do you create that memorable experience? Start by treating your customers like the VIPs they are. Listen to their needs, respect their time, and go that extra mile to show you truly care. Keep them in the loop, communicate clearly, and be genuine in your interactions. Remember, it's the little things that can make a world of difference. Make no mistake – this is a game changer for your business. When you stop focusing solely on delivering the product or service and start putting the EXPERIENCE front and center, you'll stand out from the pack and create a loyal following of customers who can't wait to sing your praises. So, let's get down to business, folks! Roll up your sleeves, and get ready to create some unforgettable experiences that'll have your customers coming back for more. Because when you're in the home services industry, it's not just about the fix – it's about the EXPERIENCE!

You don't need another guru, training, best practices group, or class in your service business - you need to implement what you already know! thinkelev8.com

Viktor Frankl said "Control the Controllables" Do you? thinkelev8.com #snowballindustries #thinkelev8 #hvac #plumbing #electrical #roofing #garagedoors #homeservices

Do you really need more calls in your service business? snowballinc.com

Maintenance agreements in your service company canceling? Want to know why? snowballinc.com #snowballindustries #hvac #plumbing #electrical #garagedoors #roofing #maintenanceagreements

Are you communicating effectively with your Internal Customers? snowballinc.com #snowballindustries #hvac #plumbing #electrical #garagedoors #roofing #communication

Gloom and doom all day? Stop it! snowballinc.com

When one door closes, another one opens - Really?

Immersion Training vs Process Training. Which is better for your service company? #training #hvac #plumbing #electrical #roofing #garagedoors #homeservices

Are you selling the "product" in your service company? Try selling the solution to the problem instead. snowballinc.com

Customer vs Client - What's the difference? snowballinc.com

What is your service company mission statement? Do you live it? snowballinc.com

Shoulder season hack for your service business - Advertise limited capacity. snowballinc.com

What is just one word that totally describes you? Is it positive or not? Snowballinc.com #snowballindustries #hvac #plumbing #electrical #roofing #garagedoors #homeservices