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Fast-changing consumer content is signaling dark days ahead for cable, as the option to avoid or drop cable service has grown more appealing and more popular than ever. The Digital Democracy Survey data about Millennials shows they represent nearly one-third of the U.S. population over age 13, and more than one-third of those between the ages of 14 and 66. Also, 56% of the TV and film viewing by Millennials aged 14-24 is on computer, smartphone, tablet, or a gaming device - only 44% is via TV. What about older Millennials (in the 24-30 age range)? They consume 47% of their film and TV content on those alternative devices. So on average, the 30-and-under crowd's primary means of consuming content is through mobile devices, streaming, and online. That's in sharp contrast to the over-30 crowd who still rely on television for an average of more than 80% of their film and TV show viewing. Love them or hate them, it is Millennials who are driving disruptive trends the most, consuming most of their TV and film content online rather than through television. Times like these are a creative shift in the way television is distributed. Network television content has seen 36 billion—yes billion— lifetime views on YouTube, along with 284 million audience engagements (such as likes, shares and comments). This shift will turn the television business inside out by placing the consumer at the center of the ecosystem and creating new opportunities for both content owners and marketers to align quality, reach and data.

Patreon is an Internet-based membership platform that provides business tools for creators to run a subscription content service, as well as ways for artists to build relationships and provide exclusive experiences to their subscribers, or "patrons." I believe this particular platform was meant especially for artists. If you haven’t checked it out then you’re making a huge mistake. It is popular among YouTube videographers, webcomic artists, writers, podcasters, musicians, and other categories of creators who post regularly online. It allows artists to receive funding directly from their fans, or patrons, on a recurring basis or per work of art.

If you can make a connection with this smallest possible audience, you’re putting yourself in a position to succeed. If you focus all of your energy into converting this group into die-hard fans, you'll create evangelists who will help spread the message about your film.

Filmmakers need to understand that it’s not practical to continue chasing down the distribution unicorn. Selling the rights to a major distributor in an exchange for a large check is not how things work anymore in the entertainment industry. Check out this clip to learn more!

Snapchat continues to innovate, and almost 160 million people today use the platform on a daily basis. You might be using the app for your personal account. There are innumerable opportunities for filmmakers to use the app and even build a successful career!

Tribeca recently released to the public the screenings for this year’s Snapchat Shorts. Really? The announcement was made today by Tribeca and Snap Inc. executives during the 16th annual Tribeca Film Festival during a celebration and screening of the work. Wait, one of the most prestigious film festivals in the world is considering Snapchat shorts as an official segmented part of its celebration of art? Yes, they are. How exciting is that? The Tribeca Snapchat Shorts was created in an effort to discover visionary artists in the mobile space. We continue to see new technology being introduced to the film industry in a way that opens door to new creatives! Now, you might be wondering how that’s even possible... we'll show you!

Nowadays, everyone wants to have a cool social media. Some will go through great lengths to do so. With social media platforms gaining more and more popularity, everyone could use a few tips to help them stand out, even just a little. That is where this video comes in. These are 5 awesome tips for photo-sharing app, Snapchat. Here are a few tips for you as to how to break through the noise and create compelling content in order to reach the masses. That is, until it disappears after 24 hours. If you're a storyteller beyond sending boring selfies, blurry videos from the club, and photos of food that look prettier on camera, have no fear, we have some ideas for you! Check out these awesome Snapchat tips!

Measuring the success of your video content can be difficult. Almost every platform has a range of features and metrics. Some platforms count a video view as three seconds, others count a view as soon as you open a video. Some platforms auto-play videos, others don’t. Some channels have limits of 60 seconds for video and on others it’s unlimited. Get it all sorted out in this helpful clip!

If you’re a filmmaker climbing the career ladder, you need to know about the power of building a brand and growing your audience. There are several big names in the industry that adopted this concept and ran with it. Some names you might be familiar with include Jordan Peele, Casey Neistat, Dwayne ‘The Rock’ Johnson, and Kevin Hart. The concept of building your own brand online is still an untapped market, and one you should be utilizing to form your filmmaking career.

There are so many ways to describe content these days. The internet has paved the way for groups of people to build a brand and business around their passions. Gary Vaynerchuck was one of the first to talk about it in mainstream media and to readers around the world with his book Crush It. He shows you how to use the power of the Internet to turn your real interests into real businesses. His book was written in 2009, and the concept has gone global with the rise of multiple social media platforms bringing attention from users and consumers. So how do you benefit from it all as a screenwriter?

Pixels allow you to make TARGETED offers to individuals based off of pages they've visited on your website. Pretty cool right? This means that you can create your own custom audience based on the interests surrounding people who are also interested in YOU! There are millions of dollars generated by companies all over the world by targeting a customer that is most likely interested in their product. It's much more powerful than making users a broad offer (ex. Films), it allows us to target a specific interest for them (ex. Horror Indie Films).

While film making and video-graphy are primarily visual art forms, the importance of a gripping score can't be overstated. Music heightens the impact of moving pictures. With every frame, filmmakers and video-graphers are trying to convey a specific emotion. It can be argued that music is among the most vital and certainly one of the most powerful artistic tools at a filmmaker's disposal.

Google confirmed that its Q4 2016 net income rose over %25 to $5.06 billion year on year. RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year. This growth makes YouTube one of the strongest assets fundamentally on the internet today. Please understand that this does not focusing on just filmmakers at the moment. Research says that online traffic will consist of about %75 of video in 2020. That's powerful information to start digesting today!

Diego talks about the many benefits of digital self-distribution in the past. One of the major takeaways is being in control of your your films destiny. We live in a digital-social world now, and it's to our benefit to learn the different avenues available to all independent filmmakers. Enjoy!