WebTVLCWU

Department of Mass Communication Lahore College for Women University The Department of Mass Communication, LCWU, offers BS-Regular, BS-Self Support Program, MS and PhD degrees and Diploma in Development Support Communication. It has qualified (local and foreign degree holder) faculty to teach and train students, promote inquiry and advance the knowledge. The undergraduate program offers both insightful academic study of the media and preparation for professional careers in digital media, broadcast media, advertising, and public relations along with development sector. Moreover graduate and post graduate programs entail theory and research practically on contemporary issues of mass communication through critical, cultural, historical, legal, ethical, and social scientific approaches. While pursuing the demands of media industry, the department has established television and FM studios along with a campus radio FM 96.6, ‘Voice of LCWU and Web TV’; advertising and computer laboratories; non-linear editing and photographic laboratories; master control room and outdoor production van which are equipped with the latest and state of the art equipment for hands on experience of the students. Resultantly the department is successfully producing women media professionals for the market who absorbs there without any further training. Therefore our graduates occupy leadership positions in key communication industries and professional areas, self-employed or pursue teaching careers at the college and university levels.

Lahore College for Women University, with a full time enrollment of about 15,000 students and a teaching faculty of more than 500 members, is one of the most prestigious institutions of Pakistan. It admits students at the Intermediate, Graduate, Masters and Ph.D. levels. At the time of autonomy, in 1990, there were Masters classes in only six areas, but now with the University status, LCWU is offering degrees at graduate, postgraduate and doctoral levels. BS 4 year degree program is being offered in 39 disciplines and 5 years Phram-D and Architecture degree is being offered. University is offering M.A/M.Sc. in 6 subjects and MS/M.Phil degree in 28 subjects. The University is also offering Ph.D. programs in 16 disciplines i.e. Chemistry, Bio-Technology, Botany,Zoology, Computer Science, City & Regional Planning, Mathematics, Environmental Science, Physics, Political Science, Education, Applied Psychology, Islamic Studies, Urdu, Punjabi and Fine Arts. Lahore College for Women University, established in May 1922 as an intermediate residential college, was originally housed in a building on Hall Road, Lahore, with strength of 60 students (25 boarders) and 13 staff members. By 1950, the College strength increased to 600 students and was shifted to the present building on Jail Road. LCWU by 1922 was affiliated with the University of the Punjab for undergraduate program in 18 subjects. Within the next two years the institution had graduate programs in 14 subjects. Post graduate classes in English were initiated in 1940 and Honours classes in five subjects were introduced in 1949. B.Sc. classes started in 1955 while Post-graduate classes in the subjects of Economics and Physics started in 1966. By 1979 Islamic Studies, Political Science and Psychology were also added to the ever increasing list of programs. The year 1990, when Administrative and Financial Autonomy was given to the institution, proved to be the turning point in the history of LCWU. On 13 August 1999, it was declared a Degree-Awarding institution. The institution was elevated to the status of a Women University on 10 September 2002. The 21st century has brought a drastic revolution in science, which has completely transformed the world. Today sciences are exploring areas that defy imagination. Keeping in line with the importance of the sciences in today's world, LCWU has been fulfilling the demand of the female students in the area, as this was the only institution offering science subjects at undergraduate level. This is evident from the fact that majority of the female doctors, serving and retired, have at some stage (F.Sc. or B.Sc.) studied at Lahore College for Women. Since 1922 the college has proved its worth as the highest seat of learning for science subjects. At the moment Botany, Chemistry, Physics, Zoology, Bio-Technology, Mathematics, Economics, Statistics, Electronics, Environmental Science, Computer Science and Pharmacy are taught at Graduate, Postgraduate and Doctoral levels. LCWU is cognizant of the significance of social sciences and liberal arts since they contribute to the aesthetic sense of human beings and are essential for the society. The Department of English, being more than 70 years old, is the oldest post-graduate department of the University. Founded by Prof Mrs. U.K. Siraj-ud-Din, it still is rooted in the traditions of scholarship and academic excellence. Besides English, Urdu, Punjabi, Islamic Studies, International Relations, Political Science, Fine Arts, Pakistan Studies, Mass Communication and Gender and Development Studies are being offered at graduate and postgraduate level. The graduates of LCWU take their place in moral, intellectual and professional leadership in all walks of national life. Among its alumni are an extra ordinary number of teachers, physicians and professionals in all fields of life. At F.A./F.Sc. level the Intermediate College of LCWU is affiliated with the Board of Intermediate and Secondary Education, Lahore for the purpose of examinations. This Intermediate College has proved to be a very fruitful nursery in providing women force for professional education in the province. Since the establishment of LCWU as a university, the institution has striven for improvement in Higher Education. MoU with various national industries and linkages with Foreign Universities have been established in the field of Pharmacy, Electronics, Environmental Science, Fine Arts, Economics, Mass Communication and Gender & Development Studies.