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This video covers the INSANE story of Coca-Cola. This MagnatesMedia mini-movie documents the history of Coca-Cola, along with some of Coke's biggest scandals, controversies, and marketing successes. This Coca-Cola documentary begins by looking at the early beginnings of Coca-Cola as a patent medicine in the 1800's, created by John Pemberton. We then examine Coca-Cola's marketing strategy, and how it pioneered many marketing tactics that are commonplace today. We then move on to how Coca-Cola profited from war, and how Coke managed to expand globally so rapidly (and create Fanta in the process). Next, we look at some of the biggest accusations against Coca-Cola, such as the claims made by the stop killer coke campaign involving union leaders at Coke bottling plants. We also look at Coca-Cola's approach to the negative health effects of its drinks, including the disastrous launch of Dasani in the UK. And finally, we look at the ongoing battle between Coke and Pepsi, and how Coca-Cola created New Coke, that was simultaneously both a marketing disaster, and and one of the greatest business moves the company has made. Whether you're an aspiring entrepreneur looking to learn lessons from successful businesses, or you're simply interested to understand Coca-Cola's dramatic history, this Magnates Media business documentary about Coca Cola has everything you need.

The INSANE story of Tencent - a controversial MagnatesMedia business movie looking at one of the most valuable companies in the world. This business has many accusations against it - from being used for surveillance and censorship, to anti-competitive monopolistic business strategies & crushing the competition. It's a crazy rags to riches entrepreneurial story, going from only $1000 and the brink of bankruptcy to becoming one of the richest most powerful companies ever. This is the rise and fall of a business empire. This is the untold history of Tencent.