SimpleBiz360

#3bti5m #3biztips Today we look at the “golden thread” of business. Time is a broad topic that can be valued, or wasted. What happens when we waste customer time? Do we give enough credence to thinking about the ways we waste customer time? What could happen if we started prioritizing the respect of customer time? Join us for a short show that examines how we can elevate customer respect, and weave a tapestry of strong repeat and referral business success.

#3bti5m #3biztips How can we use God’s Word to deliver customer-centricity? Today we glean some excellent business guidance from the scriptures. God’s Word is packed with unshakeable wisdom we can use in our business endeavors. Today we share the “P234” mindset that can provide a solid path to delivering customer satisfaction. Without happy customers, our businesses will quickly end up in the boneyard. Enjoy what God has to say, and we encourage you to give P234 a try! Correction: Mission City Church is actually Passion City Church! Sorry Chris and Louie!

#3bti5m #3biztips First encounters carry enormous weight in the Experience Economy. If we stop and think about our own lives, it becomes easy to recall situations where we were initially greeted with a jarring dose of “Bad Mojo.” Whether we were taken aback by words we heard, images we saw with our eyes, or self-centered personalities that turned us off, it was hard to erase what became etched in the mind’s eye. Today we invite you to explore our “3V” approach to making the most of a new business encounter. Cheers!

#3bti5m #3biztips Join us for seven tools that can change the health of business. Thanks go out to Lanier Business Products for giving their employees valuable tools to combat customer doubt. Myself, and many ex-Lanier employees use these tools every day. In the 80’s we called this evidence, and today we refer to these as receipts. This show invites the audience to convert verbal claims into provable statements. These tools will grow customer trust, repeat business, and referral business. Enjoy!

#3bti5m #3biztips Today we zoom in on why narrow and deep inventories might be the answer for growth! We use M&M candy to illustrate a meaningful mindset that backs up the ability to sell more with less. Today is all about core! Why devote precious manufacturing dollars to low-turn items? Why can’t we leave the “fringe” and “sexy” products for someone else to manufacture? Grab a cup of coffee, settle into a comfy chair, and consider the invitation packed into our short show!

#3bti5m #3biztips Today we wrap up our six-part series on The Experience Economy. Subjectivity rules the landscape of this economy, so measuring the results of your efforts is challenging. The proof of success will be evident with healthier repeat transaction, and referral rates. The five-phase pathway is a mindset shift, and by shifting, a positive outcome will become organic and natural. Here is quick recap of episodes 235-239 that highlight this process: Accept The Experience Economy. Roll out the welcome mat. Properly stack operational centricities. Tune into WIIFM. Deliver top-tier S.E.E. Do these things, and the customers will respond with favorability. The rest will take care of itself. We wish you much success!

#3bti5m #3biztips Today we cover the GAME CHANGER! Period. End of the paragraph. End of the chapter. End of the story. The Experience Economy rewards professionals that consistently perform these three, simple actions. 80% of vendors regularly fail at this. By doing these things, you automatically join a small group of 20%. This small group of businesses will be well-positioned for a bevy of repeat and referral transactions. START TOMORROW, and watch the trajectory of your company change for the better!

#3bti5m #3biztips Installment number four, of our six-part series, examines customer micro-journeys. We give our customers dozens of small experiences on their wat to concluding a transaction process. It is in these small segments of the purchase that favorable impressions can be won, or lost. Better yet, these components often carry the weight of success or failure in the mind’s eye of the customer. As an example, this episode covers the 39 Standard Experience Events (S.E.E.) tucked inside a trip to sit-down restaurant. Cheers!

#3bti5m #3biztips Our third installment of the Experience Economy series is all about finding commonality in a sea of uniqueness. The golden thread of the Experience Economy is to pre-answer common questions before our customers ask them. Getting ahead of our buyers allow us to demonstrate unparallelled respect for their time, money, and mission. The Pareto Principle becomes a close ally as we all try to tune into WIIFM!

#3bti5m #3biztips Join us for the second installment of our six-episode series about the Experience Economy. What is at the epicenter our corporate goals and objectives? Are we embracing the right mission? Do we have our priorities inverted? Does customer satisfaction factor into our operational centricities? The Experience Economy chews up, and spits out companies that focus on themselves, instead of the invoice-paying buyers! Spend five minutes for a thought-provoking broadcast on how we should consider hitching up our revenue horses to our product carts!

#3bti5m #3biztips Join us for the first installment of our six-episode series about the Experience Economy. What is the Experience Economy? How does it operate? What does it look, and feel like? What do other voices have to say? In this kick-off show we share 10-12 other voices that help us build a foundation of understanding. Once we set the cornerstone, we deliver five additional broadcasts that explore essential ingredients vital to succeeding within this subjective marketplace. We invite you to carve out 5-10 minutes per week for the next month and a half. We promise that some of the content will be rewardingly fresh, and exciting. Enjoy this series.

#3bti5m #3biztips “Ghosting” is a societal trend that is taking up more office space then ten, twenty or thirty years ago. Our world is full of societal behaviors that businesses model and mimic, and “Ghosting” is one of them. Imagine being able to ignore difficult customer questions, concerns, issues, and tedious follow through by simply being absent? Companies are utilizing these behavior mechanisms with alarming frequency. Well, the Experience Economy usually has the last laugh. Companies that consistently “Ghost” customers battle low repeat transaction percentages, and slim referral rates. Don’t get caught copying and pasting this nasty habit…it might send your business to the boneyard!

#3bti5m #3biztips Crafty, cagey, cunning, corrupt, and creative, SPINIPULATORS are a unique breed of business people that cause workplace havoc. This show offers some tangible ways to survive the ultimate workplace troublemaker. In these five minutes we define the character cocktail that combines the artful, wordsmithing of a SPINNER, with the devious, scheming of the MANIPULATOR. Shake this cocktail up, and the end result is a nasty, narcissistic, business nemesis driven self-serving motives. Most of us encounter this business breed a few times during our career. We hope our episode helps you overcome your workplace SPINIPULATOR!

#3bti5m #3biztips This show touches on the “WISE” versus the “WISER.” Valuable business stories are one of the greatest gifts we can share with others. This week we invite story-telling to be part of your life. It’s never too late to start paying insight forward. Be brave, and share your lessons learned.

#3bti5m #3biztips “Stinkin’ Thinkin” can stagnate companies, leading to unnecessary financial woes, and possible extinction. High-achieving companies are usually habitual, best-practice chasers! Whereas, the “We’re just fine the way we are” companies, often watch the hungry, and eager-to-learn competitors chalk up success after success. Venturing out into the land of new ideas is a mindset that starts at the top of the executive chain. If your company is tired of the “same old, same old,” then it’s time to change the mindset, rev up the energy engines, and start driving your company outside the perimeter in search of continuous improvement.

#3bti5m #3biztips Today’s show is a quick look at why we should avoid of deploying string-along service techniques. The success of most business transactions is that they lead to repeat purchases, or referrals. So then why do we jeopardize these future events when we service our current customers? Half-truths, and fictitious stories litter the service landscape, as we attempt to avoid an order cancellation. Is this the right way to provide customer-pleasing service? Do these schemes serve the long-term survival of our companies? Today we examine these questions and more! Grab some coffee and enjoy!

#3bti5m #3biztips The Experience Economy feasts on the effects of the transactional micro-journeys! Each transaction has multiple touchpoints that create their own customer impressions. At the end of a purchase, many of our companies have faced one, or maybe two dozen opportunities to please, or displease a paying customer. Can our companies identify these micro-journeys tucked inside each purchase? If so, do our businesses chart these? Do we train for these? Why should we even care about these? Join us for some ideas that should cause necessary, pause, reflection, and likely revisions.

#3bti5m #3biztips The quadruple “W” in 5 minutes! Who told us to care? Why does this podcaster care? Why should you care? What does care do for all of us? Where do we turn to understand how to care? Cheers!

#3bti5m #3biztips What are customers missing? What are the industry voids, and how can we detect them? Scouts play a vital role in the military, and the world of sports. Adopting a scout mindset in business can help us detect marketplace voids, fill them, and monetize them. The business community will introduce these opportunities, as long as we listen, observe, and think. That is what good scouts do…they pay attention to their surroundings, and they are always on the lookout for capitalizing on a dropped ball. I started my sales agency 17 years ago, simply because I was paying attention to what the customers were complaining about, and then I formed a simple game plan that addressed eliminating those complaints. Delivering two, simple solutions is still making me good money, and it is still picking up dropped balls from other vendors. It worked for me, and it can work for you.

#3bti5m #3biztips One day a man came into my tradeshow booth and told me I was presenting the product incorrectly. I listened. I changed, and so did the outcome of my efforts. This piece of third-party advice changed my income, and the trajectory of a brand. It gives me great excitement to pay it forward in hopes it can do the same for you. I recently deployed this advice again in 2024. So far, the brand I represent picked up 3 new dealers. Grab a coffee, take a seat, and let this third-party advice be a blessing. “The Man in My Booth” changed everything. We will report the totality of results in September 2024. Enjoy!

#3bti5m #3biztips This show is all about revealing our vendor-value to customers, while turning lemons into lemonade. Issues can present a bevy of opportunities to put professional capabilities on full display. This episode encourages us to see issues as a glass half full, and not half empty. Issues are not the end of the road with a customer. Instead, they can be the beginning of building a super highway, of long- term business together. Customers want vendors that can solve problems quickly, independently, and creatively. The next time a problem surfaces, roll up those sleeves, and build trust with professional issue resolution. Cheers!

#3bti5m #3biztips Mike Biter shares his personal story, and his passion for enabling businesses to build better processes through technology. Turning things around is a common theme with Mike Bitter. This interview illuminates the power of change in life, and business. While CRM processes are the sweet spot for Mike’s consulting business, spreading the life-changing message of Jesus Christ is the true measure of this man. Join us to experience the unbridled enthusiasm Mike has for life, and for serving customers in ways that lead to more repeat, and referral business.

#3bti5m #3biztips Lazy phrases are often used to shut us up, and tell us what we want to hear. Today we look at one of the most widely used empty, casual, and over-used responses we use in life, and at work. In fact, we can almost see this picture in our mind’s eye; the responder is muti-tasking, void of eye contact, and then dribbles a few words that show they could care less about the question! What happens when we subject our customers to that half-baked response? They know that our true intentions have an 80% chance of ending up in the land of empty promises? How about our kids? Take this show to the bank, and deposit some “CHANGE!”

#3bti5m #3biztips How many days, weeks, months, or years go by before we let customer know that we appreciate their business? The printed “Thank You” post card in the shipment box is a nice display of gratitude, but is it really perceived as sincere? Granted, the customer may appreciate the gesture, but how much more would it mean to hear, or receive the “Thank You” directly from us? Today we share five-minutes of how we go about saying thank you to our repeat customers. Unique ways of giving thanks can send a genuine, and endearing message to customers. Cheers!

#3bti5m #3biztips Start the year with one word that can change everything! TRUTH needs no strategy. TRUTH needs no angle. TRUTH needs no wiggle room. TRUTH needs no sugar-coating. TRUTH only needs a willing participant. Give TRUTH a chance to guide your 2024. In 35 years, I’ve never met a customer that hated truth.