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What is Artificial Intelligence (ai) in Marketing? To Paul, it is the umbrella term to encompass technologies and algorithms designed to make machines smart, with ai machine learning being the primary subset. Machine learning can be defined as making predictions on future outcomes based on historical data. The key to machine learning is that the machines are getting smarter and their predictions are getting better without any human intervention. This video is the first part of a 5-episode series where Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing. Ai in Marketing Playlist: Ai in Marketing Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses Favorite Free Certification Courses: • Social Media Marketing Course: https://clickhubspot.com/Social-Media... ⚫ SEO Training Course: https://clickhubspot.com/SEO-Training... Inbound Course: https://clickhubspot.com/Inbound-Cert... ⚫ Inbound Marketing Course: https://clickhubspot.com/Inbound-Mark.... • Email Marketing Course: https://clickhubspot.com/Email-Market... • Inbound Sales Course: https://clickhubspot.com/Inbound-Sale... • Taking your Business Online Course: https://clickhubspot.com/Business-Online About HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business. #HubSpot #aimarketing