ComfortKing

For an activity that nearly everyone will engage in multiple times in our lifetime, shopping for a product that has such a HUGE impact on our health, mattresses remain giant rectangles of mystery for consumers. This is because the Mattress Industry has different priorities than YOU do. Profit is the driving motivator. Mattress sales people are trained to SELL, and mattresses are built to break down quickly.

The #1 complaint in with modern mattresses is what we call "SoftSpots". In this video, 30 year industry veteran explains what they are, why they happen (it's INTENTIONAL) & what you can do to prevent them in your next mattress.

Comfort King founder Chris Larson shares his view of the evolution of the Mattress Industry over the past 30 years from the perspective of a mattress designer, builder, seller & service tech.

Is there such a thing as a "cooling mattress" or "cooling foam"? No, but Comfort King has just designed the coolest sleeping mattress ever made!

Mike Morkin elaborates on the many advantages of Comfort King

Mike Morkin explains FLOWT Gel

Mike Morkin explains why he chose Comfort King

Mike Morkin with some sage advice

Falling asleep should happen all the time! At Comfort King our #1 goal is helping people sleep better.

Couples may disagree on the definition of Firm or Soft, but it doesn't really matter if your mattress is PERFECT for you!

Dirk & Megan Kool of @megastrongfitness7641 find their perfect Firm/Soft bed during a visit to our showroom in another of our wildly popular "Happens All The Time" spots.

Dirk & Megan Kool of @megastrongfitness7641 help out in this 3rd installment in our "Happens All The Time" series.

Comfort King is the #1 Doctor Recommended Mattress in the Dakotas.

Comfort King invented The World's 1st SoftSpot Warranty. We actually guarantee our beds will not lose more than 20% of it's support over its life.

Mattress Sales are Fairy Tales. Always have been.

Most modern mattresses are beautiful disasters. Pretty fabrics covering low-density cheap foams will lead to SoftSpots.

Who deosn't love a Comfy bed?

Have you noticed that mattress stores seem to grow like weeds? For the most part, mattress stores offer very little differences beyond the superficial.

One of our most popular ads required us to make a sequel. Shoutout to Josh Milby for the singout.

Comfort King has been designing & building mattresses to help people sleep better for over 28 years. Here are a few of our customers.

Mattress shopping is something most people do not enjoy. Why? Well, it's because many retailers use Clownish tactics in their advertising. At Comfort King, we treat you with respect.

Squishing a mattress into a small box is no way to treat a quality bed.

Buying a mattress without even laying on it is a pretty risky move; and an unnecessary risk considering there are mattress showrooms literally everywhere in town.