BlackHarm

Yeah of course My thought when we were talking last night about the show I was like are the contestants going to be selected through people who buy Feastables like golden ticket fights Well this is where it is a little different I do believe there are regulations for you know Game shows on streaming platforms Interesting I'm still reading them So you know YouTube is a little different than this Yeah Because YouTube I can just do stuff like that I can just be like you know what Pull up a database of a hundred people that bought chocolate bars and pick a hundred random ones Got it I think I can do that over here I don't know So I don't want to say anything And then someone would be like actually that's illegal Right All lawyers wear glasses Yeah Yeah I mean I think that like that's that's the obvious like it seems like as you're starting to move into new deals Like having the commerce tie-in and the feastables tie-in is yeah Yeah it obviously makes sense Mm-hmm Yeah always the camera over there Camera my bad Yeah I wasn't even in frame I'm bad at this So can you tell us what the like what the prize is you tease that

No it's interesting too because if I go to them I'm like hey just for fun I'll ask hey you want to give me some money to produce a TV show I'm like no It's like oh It's like okay I guess I'll just I have no interest in doing that type of stuff but it's funny Cause sometimes I poke at them to like see if they'll give me money I guess they just don't believe that I can do dope stuff with like a million dollars Back then I had no interest in doing a streaming show because back then on my YouTube channel I was strolling just to barely keep up which I mean I guess I still am But the difference is you know How many views of videos was I doing back then Like ten Ten Ten Yeah So I mean now we're doing on an average video of two hundred two hundred fifty million like every single video So we've just gotten so much bigger where platforms are taking us more serious Like back then it was like a deal for me back then to do something on a streaming platform would have been they tell me what I spend the money on They tell me like what this thing is Like I would have to write the whole show line by line borderline script it and then they'd have to go through and redline it and then like all this stupid stuff like there would have been no creative control it would have been beast games but whatever platform would have like told me what to say and do what the challenges are it would have been cringe like why do they know better than me so that's why i was so disinterested back then because you know i It's cliche but I didn't have the leverage to say hey I know what I'm doing Look just trust me Now I mean a lot of them still didn't trust me but one of them did Amazon So now it's a lot more exciting because when it can be when I can just do whatever I want and just do what I think is a great show which is why two hundred million people show up to watch every single one of our videos then it's like infinitely more exciting instead of you know a world where I could put all this time effort and money into something and then the exec could just go I don't like it You know what I mean Which I don't even Anyways don't get me started

He was never even connected to those dots Well so she was asked just asked a couple of questions about some of the stuff we do And I was just asking her about how her stuff is going on It was fun It's always you know in a different environment you know where I could actually talk to you know people of that caliber It's always fun because you know for the most part I just work all day So it's always nice to like see other people who are in similar situations and just like It just feels it's very relieving to be surrounded by other people who kind of get it Can we talk about just back to Like what do you think is there opportunity for video to work there on that platform And if so how Like what's your advice to the platform on Well so the thing is like you know part of why my videos do well what dubs and stuff is because the content transcends you know culture blah blah Like I keep saying people of any age can watch it So that's why no matter what platform I put my content on it always does well because it's just like no matter whoever you are you can watch it That doesn't apply to ninety nine point nine percent of people And so that's where I don't know how like a lot of on like how things do well as people retweet it it just hits a lot of people It's not very targeted

I have so many memories of I just remember you guys sitting there and I handed you guys pieces of paper You handed us your books Yeah like physical copies of it And then we were flipping through it I do remember that Yeah So five hundred K was like Five hundred K was like a big one Yeah like five hundred K is like a low price in our video now Like the cost of building the sets is just what I give out The squid game reality show have you seen that I did yeah The budget on that at least what I read was a million an episode And your YouTube videos you're saying sometimes are like two to three Oh yeah I mean those are some of our videos are spending four or five Yeah mean just makes me think I can imagine but it's hard to imagine the cost of an episode for the streaming show Oh you don't understand Like it's going to blow your mind Like I can't I after we should do one of these like the literal day after it goes live So I can like explain like the cost and how we're building all these things Like I mean I might build a city you know what I mean Like the constraints are not there for this show You know what I mean So it's going to be crazy So I feel like the closest comp is obviously your videos but then also Squid Game the reality show Do you feel that way or no No it's completely different It's in a whole different universe It's like that but I mean on steroids times a billion but yeah Do you have things that you liked and didn't like about that show I didn't finish it to be honest I don't know I thought they did good at building up certain characters People at the start the episodes I did watch I was like I really feel like I know this person and their personality But then there would just be like twenty-five minutes of them just in the bunk bedroom and nothing really progressed You know I thought there were some very clever things they did I thought they built some very interesting characters I guess I don't know more of the pacing But also that's just for me personally Other people might have liked the pacing Are there any unscripted shows out there that you watch or have watched in the past that you do like that have been a bit of inspiration for you No not really I mean what we're creating is just like a different animal than anything anyone's ever done I mean I've told you guys some of the episodes that you know a little creative that I can't say And it's just like it just doesn't exist It really does Yeah So no I mean to be honest it's This will be interesting It'll be very very interesting And how does it play with your YouTube Like will you still upload you'll upload YouTube videos at that time as well And how does the show does it intermix with the YouTube channel or how does that go

Here's my question The majority of all of the space that you have here is dedicated to YouTube for the most part Yeah Where are you going to shoot the show Like where The problem is if I said it it would give away things and also people would camp out there But it'll make sense when you see it It's a monster project It's a lot of people So Yeah It's going to I also I don't we haven't even got to spend too much time together because we've been working so much but our studio over there the other campus we're building an expansion on the back It's two times bigger So that won't be done in time for this but when we do season two I will have a lot of space And is that in mind I mean we saw the mock-ups of it Are you announcing season two Well I mean that's assuming season one doesn't do well If season one doesn't do well then I'm just going to cry and hope no one ever remembers it Yeah I mean we saw the mock-ups of the new studio Yeah Well but that's mostly for the videos So obviously I mean I've said this before but our biggest bottleneck is space because you know like ages one through a hundred those hundred cubes that took up forty thousand square feet like almost all over studio and so it's just like um if i want to upload more and like you know we're trying to get to the point where eventually upload three videos a month and you know if i can find the time and not go insane four videos a month weekly that's my end goal but that would be hard because i film on average like six seven days a video so that would mean i'm literally filming every single day i'm awake Right So I don't know if we'll ever take it that far but even then let's say we need to work on six videos I've told you this before you know in one video takes up the entire studio space which is you know because our sets are so big and we go so all out when building these things like they're these are monster projects and they take months and months to build everything and make it look good It's like well then how do you work on the other five you know which then results in us having to do things like go film one dollar versus million dollar hotel room and other stuff like that because we we can't film local because like a single video took up our whole studio space and like got it To me the answer isn't make the video smaller That's I don't want to do that So that's like been a problem And so that's why we're building more space so I can like do two or three really really big epic step build spectacles which I really love doing And it's really fun because you can be super creative And I like just seeing the vision come to life at the same time Yeah And when you build this from what we've heard it'll be the largest soundstage in North America To be totally transparent I've never looked up the database of larger sound stages but I've had multiple people that I do trust that they say that

So those two yes And then the money I just want as much as possible so I can make the show as good as possible but not from the standpoint of making money So that would be the third but it's also equally important because an extra twenty million dollars allows me to make that prize pool way bigger and do a bunch of other stuff I mentioned those three because I assume you got to a place where you're happy with all three of those And I feel like the reason that a lot of creators don't succeed when they work with a streamer or with traditional media is because they end up having to give up creative control They don't have ownership over the IP They create some new joint IP And the last one being money the money is is actually not that great in comparison to what they can make on YouTube if they're a YouTube creator at a certain scale Yeah no agreed And that's I don't know how like hard I want to go at them right now but it's it's pretty interesting because I mean obviously I'm the biggest YouTuber in the world So like you know just by nature I will have more leverage than anyone else and even me you know I'm having to tell these people why they should just let me do what I think is good content because I've built the track record of it and I've proven myself I've proven myself more than any youtuber could ever you know hope to prove themselves and even with me you know a lot of platforms are just like they just don't trust you and they want creative control and they want control The bigger one is like control of the edit So like you know if they don't like things they cut it out or they can make you put things in or you know fabricate things if they wanted to Not that that might be why they want but that's just a thing they can If they have control of the edit you basically decide everything The narrative what goes in what goes out You can you know and so yeah if I'm struggling to get that as Mr Beast then I couldn't fathom someone with a couple million subscribers or twenty million subscribers It's pretty wild because the waterfall of why that's a bad idea I could talk for hours on because obviously then you're less passionate about it I can't bring up examples from other creators but obviously I've talked to a bunch of other creators that did shows and that's a very reoccurring theme especially with a certain platform that we don't need to go in depth on but you know that like they didn't give up the the platform you know had the control over the edit and then you know the jokes were removed they forced them to put certain things in that you know because quotas and other stuff and it's just like just kills it kills the vibe and it doesn't feel like their show anymore and then it flops and the creator's like well yeah Because you know this isn't what my fans were expecting

He did my voice on a video and like twenty percent of my comments were about it And it added like his audio track Oh that video got like five million views like five million people clicked on the wheel switched it to his language to listen to him voice act me It's a really interesting idea to have other YouTubers voice act you Did he promote it obviously He mentioned it yes But I mean his fans Which is smart Well I did some stuff for his channel and so it also helped him as well But he just like There are a lot of people who just really love Feday and Midpat It's just like just Yeah it's kind of like a win-win It's a cross-pollinating Is that something Is the Amazon show dubbed Oh of course It'll be dubbed Most of my audience is speaking English anymore So if it's not dubbed there can be a lot of confused people And what's the impact of dubbing on the channel right now Like how many more views do you think are happening because of dubs The problem is I'm not a If you would have asked me like a year ago I would know all this I'm so like just filming all the time I'm not as in the weeds but we have a large Spanish speaking audience We have a large Japanese speaking audience We have trying to think of some of the other hotspots Portuguese I mean just honestly all over the world Dubs are crushing on our channel

You could do the Super Bowl which also works very well if you want to target Americans The beauty of us too is we're literally all over the world So you can factually get something in front of literal percentage points of the human population when you sponsor one of my videos So people who really want a global presence it's perfect You know what I mean Yeah it's just worth a lot of money So advertising is making more sense It's definitely going up Yeah It's like the thing is basically my brand deals for the videos are just basically go up as like overall the world realizes YouTubers are valuable and their marketing budgets go up because I like it's just basically Oh twenty twenty four We're going to allocate more to spending on YouTube videos which means they're just more for me to make But it's like obviously these companies they just have a set amount of money and they just can't really go above it So I just kind of go you know my brand deal rates are just whatever people have you know So when we looked at we pulled some of like your videos and the kind of general categories I would say of the videos in the past couple of months And then when you and I were sitting down together in Montana at Spotter Summit you showed me the thumbnail mocks basically for the whole year right All the videos planned out and there You could have taken a screenshot of that and printed you You could have predicted trends before they popped up But well I mean what's interesting to me is that I sat next to you and I was like well dude some of these aren't the trends that worked last year for you Like you're doing new things And I found that to be really interesting that like Oh I have so many new concepts this year Oh you're going to be so excited

So that's why we're hiring so many people to work specifically on the streaming show And so I've got a literal mini army on it you know And well I mean the YouTube videos also would be a great way to make people aware of it So yeah I want to also upload on YouTube around that same time as well So I'm like hey we got more over here And the first episode is going out on YouTube is that that one you'll have to fact check if I could say but assuming they let this through yeah but we're gonna upload uh not even episode one just kind of like a uh like episode point five yeah episode zero on the youtube channel so people can see what it's about before they go over to prime to watch it which um you know because if i just say hey go watch this show on prime people will be like I don't know but if I put prelude to episode one on my channel so they can really understand the vibe and be like oh my gosh they're going all out then I think it will get more people to watch it With how much effort I'm putting into this I need everyone to watch it I am going all out I'm probably going to film for this like sixty days straight and we're pouring every fiber of our brains into writing this show and like I said every episode will be bigger than my biggest video ever It's going to be disgusting

I mean you're in like the hundreds of millions of views per upload Which is kind of crazy The same videos that do you know I mean I don't know what the retention is on there Last time I looked way lower than YouTube People are not going to X to watch videos Yeah And so it's not there like YouTube But it's definitely a different audience And so it's pretty fascinating because when I post a video there it's like sometimes when I post my YouTube videos and they go outside of my core audience people will for whatever reason just get a little mad about certain little things I do here or there because they don't know the full context of everything and like reposting those videos on X generates sometimes a little bit of that as well and it's so fascinating because it's like wow these people have just never seen this video before you know me because there's yeah a lot of people that use X that don't watch YouTube I bring it up because I've been thinking about I said this to you on the phone but I've been thinking about like new audience and like the context of how much of the Amazon show or how much of your videos you're posting on X is like net new audience A lot a lot a lot of people That's kind of crazy to think about Because I was already reaching like I think last ninety days seven hundred and twenty Twenty or thirty million unique people have seen my main channel Unique users that you can see on the back end That's not views We've done billions of views but that's unique So like I mean there's eight billion people on the planet So it's almost ten percent of the world has seen one of my main channel videos on YouTube in the last ninety days

But the problem is you never actually get it because it's always more important than you realize It's more important than you realize Even me I'm constantly every other month going dang I forgot like just how important the title and thumbnail is Like you almost have to like every day like sit in a corner and go the title and thumbnail matters more than you think and tell yourself that ten times because if not like it just it's you just I don't know it's because it seems so insignificant until you like really think about and you're like at the end of the day if they don't click they don't watch and that like you can make the best content ever but if they don't click you're dead Yeah It's crazy Yeah I was looking at these sketches like these Yeah that come together these like multi-step sketches that you do So you're starting with like a lot of sketches for your thumbnails Oh one hundred percent How many sketches I mean it depends That one let me pull up the thumbnail chat I can run you through a bunch of them A lot I look at a lot of thumbnails It is funny that concept of like every year you realize like it almost sounds like dumb and cliche to keep saying it that packaging matters But I feel like every year we've realized it's like it's on another level that it matters So we never used this one but look at that Oh that one's really cool Is that for this week No we didn't even A-B test it yet We'll A-B test it next week That's the one that won the A-B test That one lost the A-B test That one's cool but it doesn't look like you Does that make sense It's like further away and not as much contrast on your face Agreed And the buildings are more the focus I know this is subtle but I couldn't believe in your thumbnail for your most recent video that you were wearing a maroon jacket

I can't bring up examples from other creators but obviously I've talked to a bunch of other creators that did shows and that's a very reoccurring theme especially with a certain platform that we don't need to go in depth on but you know that like they didn't give up the the platform you know had the control over the edit and then you know the jokes were removed they forced them to put certain things in that you know because quotas and other stuff and it's just like just kills it kills the vibe and it doesn't feel like their show anymore and then it flops and the creator's like well yeah Because you know this isn't what my fans were expecting And that's a reoccurring theme So hopefully if this does well I would love to you know because I can't talk too much game because I need it to crush first The more I say no if it ends up flopping I'm screwed I already said so much But hopefully it ends up crushing and then people can go like look they trusted Jimmy and look what he delivered Trust me You know what I mean But it's also a little bit too if you want them to be more trusting you're probably especially if you're smaller and you haven't proven yourself on YouTube as much probably just need to take a little bit less of a pay cut Because like the more you're going to push these platforms first like a season one of something you haven't proven the more they're going to want control to like kind of hedge their bet But if you're like hey I'll let me prove myself on season one I'll take a little less money And then if I crush it season two just pay me what I'm worth and you get a deal like that I think that also would help creators But like if you ask for the world on season one and they have nothing to base it off of because you've never done anything on streaming then obviously they're going to be like okay well now we're a little scared Like we want some control But you know so then just like take that take your number cut it in half and then just say hey season two pay me what I'm worth And then you know in season two they'll be way more trusting because they have like a thing they can reference if that makes sense

Okay This is you recording voiceover with mattresses like a makeshift VO booth for your most recent video And I was like this is YouTube Of course And that was one of your best performing the VO ended up in one of your best performing videos I mean that's top ten most viewed YouTube videos twenty four hours in history not music Yeah I mean agreed He's referencing So I spent seven days on Deserted Island Right after I finished I had to do VO but I couldn't go to a booth or anything So we just set up a booth in a random hotel room on a random island And I had to crank it out so we could quickly throw it in before the video went up I mean yeah I still film you know some months twenty five days out of the month And then the five days I'm not filming I still got to do voiceovers and all this other stuff So I mean I'm not as a YouTuber as a kid I'm more of a YouTube Spend more time filming than probably any other YouTuber on the planet And this setup is like DIY It's like one of the most watched like you just said one of the most watched videos on the platform And it's like traditional media does not can't like comprehend that right Like that VO can just be recorded on the go and it's like just makes it into it I mean we literally just took all the blankets and pillows and put it up and just had this little microphone through it in there Cause if not we wouldn't have uploaded So you know you gotta do what you gotta do When we talk about scale Prime Video has like two hundred twenty million subscribers OK it seems low I feel like I think I had more Does it have more

I'm just I'm selfishly covering Prime because I want to promote my brand but not because I don't like to be clear Logan's gonna be like what the heck Last time we spoke with you you said something interesting about your brand deals You said that like your viewership is getting to a point where it's exceeding marketers budgets Yeah Like they can't really afford That is a massive problem Yeah And when I hear you say that some of your videos take like three four million dollars the cost of the video seems like it keeps going up Yeah Yeah I know you have feastables but how do the economics make sense Well luckily as I spend more the views go up as well So that seems to help I'd have to look at the data It's been a little while but I'm pretty sure we're doing over two hundred million views We're doing I think the first thirty days the average video right now does one hundred forty million views in the first thirty And then the first year I think it does like two hundred and twenty So it's just like name one other avenue in the entire world right now where you could reach two hundred and twenty million people Literally It's not possible It's literally the only way to reach that amount of people

I'm very curious about it It's like a it's such a new thing Yeah You know and maybe it doesn't feel as new to you but if you zoom out it's a really big deal Like it really is And again as factually it is the biggest deal in our space but Metaphorically it's a big deal I think to us because we've been on YouTube for so long and fascinated by this space for so long and this convergence event feels like it hasn't happened yet It feels like a bigger deal to other people than me because people a lot of creators have always been like saw YouTube as a launch pad to stuff like this Whereas for me I mean if I never did a streaming show I'd be like all right you know Business as usual For the last fourteen years I just want to be the biggest YouTuber in the world You know what I mean So maybe that's why it doesn't People keep saying that Everyone's like They're just so emotional over the show They're like this is such a big deal And I'm like I literally make many movies every two weeks I've been doing this for years now It's like I don't know what I was expecting But I thought we were going to come here and every employee Everyone was going to be like Amazon Amazon Amazon It's Amazon week Like this is the Amazon week And then you realize everyone's like focused on today tomorrow the day after And the next two weeks Tomorrow the day after And you have a lot of shoots over the next two weeks for main channel But that's where so If an Amazon's employee watching though don't you worry I'm all in I'm gonna make this the greatest show you've ever had I'm putting every ounce of brain power we have and it will be phenomenal So don't worry I got you

Is there anything in it for you in terms of your reputation as a storyteller of like yeah OK people know me as a YouTuber Yeah Well of course my pride's on the line because obviously if this show doesn't do well then it's like oh he's just you know a YouTuber You know he can't But it's not even just me It's also other creators like it's Yeah I take it very serious This is why I'm putting so much effort and energy into it Because if this flops then people are going to be like yeah YouTubers aren't capable of making it on streaming platforms And I recognize it could either have a massive positive effect and that every streaming platform is going to be throwing deals left and right at creators or a negative effect And people are going to go if Jimmy couldn't make a hit show what makes you think you can And that is one of my biggest fears is the inverse which is why I'm not going to let that happen you know without getting into specific numbers Like I could you know try to film it in like you know a week or two and just like look at this as how can I make as much money as possible and just like pocket a disgusting amount of money But that's not the goal here The goal here is to make the greatest streaming show possible So people you know look at the YouTuber you know economy and it's like wow they can really move the needle You know what I mean I mean this is a big deal for that This is like a historic deal in our space And like in the past creators and traditional media have tried things but it's never really worked right It's never worked And so this is like a historic moment and also like an inflection point It is I know they don't work because every time I talk to stream platforms they would always you know mention all the previous things they did with influencers and like oh it didn't work And I'm like well there's a big difference between me and them You know they have like two employees and I could have told you that would have bombed But you know but yeah I agree

It's just You know there's so much to do but that's one of the things we're obsessing over now And I think we just nailed it perfectly on the Abandoned City But in the content that's yeah I mean that's I think what I said ten months ago Like what's interesting is like ten months ago that was when we really just started going all in on it We had a couple of videos on our boat like the ages one through a hundred I believe maybe like one other Now we've had a bunch and it's like I'm seeing the impact like grocery store Like that is a like I think that's twenty five minutes or something I don't know might be misquoting it but it's a long video We really built up that guy and just let a lot of things breathe And the retention was phenomenal I mean that video is almost on two hundred million views Same thing with Trapped Together You know so that format did really well Just like making the videos longer letting things breathe letting you really get to know the character and just like adding a little more depth to it and you know same thing with the seven days videos everything like my average video probably used to be like eleven minutes and now they're closer to twenty like I've factually almost doubled like the length of my content and which is a big deal like I don't know no one really notices it because it just kind of like subtle like the videos went from like twelve to But my videos are twice as long as they used to be And they're like thirty forty percent slower than they used to be And I'm yelling probably fifty sixty percent less than I used to Mr Beast with fifty percent less yelling I know I mean I looked at the old videos and I'm like I don't even know why I was yelling I don't know I just kind of that was just what I did I think it was because I used to not wear a lapel and someone talked really loud to the camera mic And I just kind of I didn't even realize that was a habit Our old videos were screaming and were yelling too Yeah And I I catch myself sometimes I'm filming and I'll just like start talking absurdly loud And I'm like I don't even know why I'm doing that It's kind of like an old habit Um so we kind of just like you know and these are all things people you know used to tell me and give me feedback on the video saying they're too fast-paced And it was just like I just wasn't you know good enough to know how to like act on that information because it's just something you have to learn over time And it's a skill set I never learned And so we're we're just so much better at all of it now And it do it my way not like you know like I could have easily done what someone in traditional would have but it was like figuring out how to slow down a video but in a mystery style because they still are fast paced but they're like yeah they're like they're slow compared to my old stuff but this is how it should have always been You know what I mean I feel like we hit a good medium now where it is just very very enjoyable and you feel something and you leave more fulfilled watching the content

Do you think more realistic thumbnails that are toned down slower videos will mean that less younger viewers will watch No I don't think like younger I mean like even Disney shows right That young people watch like they have stories you know what I mean And they're not just like Go watch Up you know what I mean Dude the first two minutes of Up Exactly I mean older people watch it but the average person who watches it is probably a kid So it's not like the narrative that kids are overstimmed and don't have attention spans is not true I mean people just want good content And just because you slow something down doesn't mean it's good content right Like the thing is you know even though in my opinion I was doing things slightly wrong back in the day I still was doing cool original epic viral things that were inherently interesting right And so like if what you're doing is just not interesting then no one's going to watch It doesn't matter how you pace it You know what I mean So it's like I wouldn't like asking like oh if the video slowed down would kids want to still watch it Like that's it's just not even like that's like asking like if you eat an orange well you know what an apple tastes like It doesn't like it doesn't even make sense It's like kids like or whatever people of all ages will watch content if it's just good content And then you know and then you just optimize the pacing for what they would like which it just needs to kind of fit you know what doesn't hurt your head Yeah So dubbing is something I've been thinking about It's like dubbing is a form of syndication where it's like taking the same video and then being able to distribute it in other ways Yeah That's also something you've been doing on X I'm curious your experience with that

But if I just you know if I kept doing the formats that were crushing back in twenty twenty I wouldn't be where I am now Eventually they would fizzle out I'm a big believer in like ending on a format while you know it's not too old And if I did like and I'm not that's not to say I won't do another one dollar versus I might do one here and there But for the most part like if I did another week I think we probably did seven or eight And all seven or eight just absolutely just went you know nuclear but if I did like another five it's just like probably around the third or fourth people would start to be like okay like I've seen ten of these like Jimmy how many times do I need to see you look at something that costs a dollar and then go look at something expensive like I kind of get the gist and the the ultimate problem is I only can upload so many videos so we have so many viral great like ideas that I want to bring to life that it's like For other creators I don't recommend you do what I do You should probably milk the formats more but there is just like so many videos I want to film and like so many different ideas that no one else is doing that I want to bring to the table that it's like I don't want to do fifteen of those because like those other eight that I would do I could have done something more original and creative I already gave the world like what I had in that format if that makes sense And like people feel that energy and that keeps them excited because it's always fresh and new And like that's why the viewership keeps coming up you know Yeah because you actually do quite a wide-ranging variety of content on your channel Yeah It's actually pretty crazy It's actually kind of crazy I was thinking about that this morning I was like it's wild how I'm going to pull up the channel Yeah so like the newest video is just me and the gang spending seven days in an abandoned city and before that it's a single contestant facing his biggest fears and before it's us going on the private islands of the world and then it's a person trying to protect five hundred thousand dollars from me blowing up and then it's me spending seven days in solitary confinement and then it's uh rescuing a hundred abandoned dogs and there's two people trapped together building a hundred wells Yeah it's kind of crazy just how It's a pretty big variety Especially when one of them is you spending seven days in solitary confinement Like some of the other ones it's like you're the game master But I would imagine there's only so many you can do where it's like oh I'm buried alive for seven days I can't believe I did that That one was crazy And solitary Solitary was rough Can we expect to see anything like that in the Amazon show where you're actually putting yourself The only problem is that it wouldn't fit because the whole point is down to the one to win the world's largest cash prize so I would I mean I'm always down for a challenge and I like doing those because it shows uh I will never put someone through something that I wouldn't do myself and I actually mean it you know I'll figure myself alive for a month you know what I mean to prove a point if I prefer not to but I can't do it I think you should put yourself in some sort of challenge and have the contestants bet on whether they think you can do it or not future me when you watch this write that down I think there might be something there or just me or maybe not even me but just the gang like being a part of it which I'm thinking through the ups There's a little bit of that in there

So it was a pretty interesting thing It's interesting for creators who are currently being copied maybe spend some time watching those videos and seeing what you don't like Because it's like I always wanted to tell better stories and it's not like I was oblivious I just didn't know how to And like genuinely looking at other people and instead of going how do I make my content better Just looking at other content and be like Well let me just write down what I don't like that and then like kind of just try to apply this mind weirdly worked very well So it's like that's why I like you could just if you listen to every podcast we've ever done it's like your videos are never perfect You can always improve And like that's just like such a simple thing that I'm saying But that was for whatever reason I locked a third eye in my mind and allowed me to look at the problem a different way and somehow I feel that way with our thumbnails Like every year thumbnails get more and more important than I thought they were and I realize how bad our thumbnails were the year before You guys have improved a lot I remember our first roast sessions years ago much much different Well it wasn't just thumbnails Actually it was just packaging as a whole We weren't thinking just in the direction of like what is packaging What's what I remember those conversations They were pretty brutal Yeah it was Yeah you guys It's the difference between like now I feel like I'm talking to like an adult Sure Back then it felt like I was literally talking to a YouTube toddler like a little baby And now we feel that at times And I know we have so I feel like we're not an adult We're like in our teenage I feel like when we talk to other creators and we recognize that they can't bridge the gap on packaging yet It is interesting that you brought that up about the Amazon show Packaging in general the concepts the theories there matter but the visualization of it per episode is not going to matter I can do whatever I want Which is crazy because that is the whole thing On YouTube that is the entire thing The problem is like you get it I get it and maybe some of the people watching get it but like most don't understand like how important it is

When it came to the negotiation what was most important to you Hold on I'm going to give you a list of three Money Creative control Ownership Money creative control The first one's easy Creative control If there's no creative control there's just no control of every single frame that's going out of the show then I'm not doing it Because there's no way I'm coming from YouTube where I can just do whatever I want in their videos and then to a world where someone else tells me Because it's just not fair to the audience They're trusting when they come over that it's content that I back And I just don't care what some exec says is good content I literally couldn't care less You know what I mean which is what I do on YouTube what I think is great content what I really think the fans will enjoy and innovative push boundaries etc So control of course And then the ownership of money It's hard because I still reinvest everything my YouTube channel makes People don't believe it when I say that People didn't believe it when I said that four years ago but still to this day I just pour it all back in So money to me is just a means to make great content And so money was Creative control and then control over the IP of course would be number two because obviously I don't want someone to But they're kind of the same thing

These tools have been super helpful in our brainstorming process specifically Title Exploder which is now going to be available to creators with over a hundred thousand subscribers So here's how it works You start with a title You can also add a description of your video Then you can rephrase the title shorten it reverb it or explode the title to give you a ton of different variations Now as you're going through this process if you like part of the title you can actually edit it and then use that new title to keep going Once you get to a title that you like you can save it and then keep brainstorming to get more variations One of the coolest parts of Title Exploder is that it's conversational As you're going through the brainstorming process you can click this button that says this button and write in exactly how you want the title to change It's a really collaborative process and Title Exploder is directly connected to your YouTube channel so the AI learns from your top performing videos All of us as creators get excited about concepts or ideas for videos but it doesn't necessarily mean we have the right title to get people to watch those ideas So click the link in our description and sign up to see if you're eligible for Title Exploder You'll also get updates on the latest tools from Spotter right when they drop Is there anything in it for you in terms of your reputation as a storyteller of like yeah OK people know me as a YouTuber

Oh my gosh It's I mean it's essentially like cause it'll I don't know it'll be ten or more episodes You know I don't know like if we fully finalized the episode count yet but like these each one of these episodes will be bigger than the biggest YouTube video I've ever made Right So these are like like we're talking monsters upon monsters of projects Like picture our squid game but like that's just a normal episode in this series Like that's a bad episode You know what I mean Like that's how how far we're going with this It's going to be pretty mind-blowing So it's like physical challenges mental challenges and when can we expect roughly to watch it It should be later this year but obviously I'm not going to put out something that I don't like so fingers crossed It's over six hours of content so the editing might end up taking an extra month or two but it should if everything goes to plan be November December back after this year What is the average beast video main channel video cost right now

What would you prefer or what do you prefer as a viewer At some point I'll probably look at the data and just kind of do whatever the data says people like I don't know if people like the anticipation of waiting and talking about it especially contestant based stuff and theorizing So which I don't know I can tell you that on YouTube like right now because we got to shoot in a couple months like we had to like make sure we have you know just the perfect greatest most insane episodes ever with that you know um and then now we're starting to like bring them to life and it's like it's also one thing to write like uh you know episode that you're going to spend ten million dollars on and you know build like twenty just ginormous massive sets and all these inner workings and you know just to think of it and like that you know even just but then like to actually build it It's like it's just a whole different animal And so we got to start that process now because we're going to fail a lot again It's like every episode is going to be like our biggest YouTube video ever So it's like you can't really adjust in real time like you can on YouTube Like video to video on YouTube you could probably make some pretty drastic changes Oh no we will Like just in the sense of like you know like I mean this is what we do Like nothing ever turns out how you want And the thing is something can always be better It literally can't Like an episode when you can never like write an episode and say this is factually perfect Like So even the day before you're going to be looking at the sets and be like actually this could look better this way or we could tweak this or actually if the lighting was there that would hit this vibe Like all the way up into the literal millisecond of filming we're going to be like you know optimizing and making it look better and blah blah blah Because the thing is it's never something you film It's never like OK it's now perfect It's just it's close enough to perfect where I don't care to spend more time fixing it Right It's like this but it can always be better But once the ten are locked they're locked right And they just start coming out Once they're filmed yeah Like if you start to understand some data about how people perceive episode one episode two Oh yeah yeah That stuff one hundred percent There's nothing you can do if it's in episodes three four five Especially because it's unscripted Whatever happens happens

I actually think that the big difference there is that the end of each episode has to operate as the hook for the next episode which is pretty different than your YouTube videos right Well that's our we're reinventing everything I mean like we can you know sometimes we'll start the next challenge halfway through an episode and like like the how do I how do I say what some of this stuff is without saying it It's like We're throwing everything out the like the door and just trying to really think from you know like first principles how what actually makes a show great Like you know and like now this will probably be six plus hours of content Whereas my normal videos are twenty minutes So like the character building the storytelling will be out of this world compared to our normal videos Like the closest video to what this would be would be like our ages one to one hundred You know with the cubes and stuff But even that will pale in comparison I'm so excited I wish I could just say what some of the episodes are But it's like With the streaming show because the budgets are so big it's like one episode we'll just give away **** You know what I mean And that's just kind of like a side thing You know what I mean There's a little bit of spoiler but stuff like that I'm so excited I actually think the two people trapped for a hundred days That one for me like that was I think your longest video is it not Twenty-seven minutes Well I counted to a hundred thousand Yeah sure sure Most recent Recent video Of the recent era that was your longest video And actually one that I really enjoyed And the character development in that one was I think what kept everyone watching for a long time And there was a little bit of question of like their relationship and how they were getting along and all that Do they hate each other Are they actually in love There was a lot of interesting stuff there that tapped into the character development that I think we're used to on reality TV